Food Licensing 

Seltzer named food and beverage licensing agent for ‘MasterChef’

Seltzer Licensing Group has been appointed by the Endemol Shine North to serve as the exclusive food and beverage licensing agent for the “MasterChef” and “MasterChef Junior” brands in North America. As per the agreement, Seltzer Licensing focus on key categories such as cooking kits, baking mixes and spices during the initial days. Later, the company plans to expand into subscription meal services, food tours and cooking classes. Commenting on the association, Stu Seltzer, president, Seltzer Licensing Group said, “The ‘MasterChef’ brand has clearly established its food credentials, and now…

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Toy Licensing 

Pokémon Company appoints Wicked Cool Toys as master toy licensee

The Pokémon Company International (TPCI) has named Philadelphia-headquartered Wicked Cool Toys as master toy licensee for its global Pokémon brand outside of Asia. The license would be effective from July 2018. Additionally, TPCI has become a strategic investor in Wicked Cool Toys, and will have a seat on the toy company’s board of directors. As per the agreement, Wicked Cool Toys will have rights to manufacture and market action figures, play sets, plush, role-play items and toys based on the property worldwide, excluding regions in Asia where the brand is…

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