Licensing Link appoints Innovation First as master toy Licensee for Robot Wars

Reading Time: 2 minutes Post Views: 3,411 Licensing Link has appointed Innovation First as the master toy licensee for Robot Wars, the long-running show from Mentorn Scotland and SJP Media. Innovation First is known for its STEM toys with its line of VEX Robotics that boasts of globally integrated classroom solutions and extra-curricular competitions that attract students from primary school through to university. The firm has outlined plans for its first Robot Wars products in the form of a selection of autonomous robots, infra-red remote controlled robots and a house robot, as well as…

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Character & Entertainment Character Licensing 

Jazwares named Master Toy Licensee for Miffy and Friends

Reading Time: < 1 minute Post Views: 6,679 Big Tent Entertainment, the North American licensing agent for Mercis’ “Miffy and Friends,” has appointed Jazwares to serve as the brand’s master toy licensee. Jazwares’ initial “Miffy” toy line will include a host of figures, vehicles, play sets and plush based on the Dutch character. “Jazwares is an ideal partner for the ‘Miffy and Friends’ brand,” says Rich Collins, chief executive officer, Big Tent Entertainment. “The collaboration will produce creative and innovative toys that will entertain children for hours and provide value for parents as well.” “‘Miffy’…

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Toy Licensing Toys & Games 

Mattel Expands Presence in South Korea

Reading Time: 2 minutes Post Views: 3,519 Company Forges Strategic Relationships with Leading Korean Toy Companies Strengthening its presence in key geographies throughout Asia, Mattel, Inc. today announced that it has finalized strategic relationships with Choirock Contents Factory, Co., Ltd. and Sonokong Co, Ltd., two of Korea’s most successful and established toy industry leaders. Under the terms of an agreement with Choirock, Mattel will serve as master toy licensee for the hugely popular Turning Mecard franchise, currently the number one toy franchise in South Korea by sales1. Under the terms of the deal, Mattel will manufacture, distribute and market…

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