Sports 

Record-breaker Mary Kom extends management deal with IOS Sports

Queen of Indian boxing, MC Mary Kom has extended her 10-year-old commercial relationship with IOS Sports and Entertainment. The sports management firm has been representing Mary Kom exclusively since 2009. During this period, IOS has been responsible in partnering with more than 25 brands such as Herbalife, Emami, Dalmia Cement, Bridgestone Tyres, Tata Salt, P&G, GSK, NECC, Lakshmi Tea, Monnet, Piramal, Artemis Hospital, Manpasand Beverages, Vodafone, ITC, Tourism Thailand Authority, Star India etc. Commenting on the association, Mary Kom said “In the last 10 years I have only focused on…

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Sports 

Mary Kom named as brand ambassador of Women’s World Championship

Five-time world champion Mary Kom has been named as the brand ambassador of the 10th edition of the International Boxing Association (AIBA) Women World Championship. The Olympics bronze-medalist, who will be eyeing sixth World Championship title and second gold at home since 2006 during the prestigious tournament, expressed delight over the same and assured that she would give her best shot. “This World Championship is special in a lot many ways, I would definitely give my best shot and want to live the feeling of winning gold in front of…

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Collaborations Sports 

BSNL ropes in Indian boxer MC Mary Kom as its brand ambassador

State-run telecom firm Bharat Sanchar Nigam Limited (BSNL) roped in Indian boxer MC Mary Kom as its brand ambassador. As per the association, Mary Kom will be promoting the brand for two years. “One thing I always say is never give up, always fight and win. BSNL is also full of energy and together we will be a champion,” Kom said on the association. The telecom company will run television commercials, print advertisements and tariff plan endorsement with Kom. “I am sure with her presence on our side. her agreeing…

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Celebrity Licensing Merchandise Licensing Sports Licensing 

FREAKY FRIDAY: This boxer is country’s first female superheroine. Any guesses?

We all know about Black Widow or Scarlet Witch, but do you know who is India’s first female superhero? Well, it’s none other than Mary Kom! India’s boxer woman Mangte Chungneijang Mary Kom was seen in an animated avatar as the country’s first female superheroine in an animated TV series. The Indian TV series, titled Mary Kom Jr revolved around the fictional school life of an 8 to 10-year-old Mary Kom in the light of her native Manipuri culture. Other characters of the series had been kept neutral to appeal…

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