Brand & Lifestyle Collaborations 

Kohler celebrates historic Manchester United victories with ‘Treble Collection’

Inspired by Manchester United’s three historic victories that forged the path to the iconic Treble title, Kohler Co., a global lifestyle brand, introduces a limited-edition vessel and faucet combination commemorating the achievements of the club’s 1998-1999 season. Coinciding with Manchester United’s legends match on the 20th anniversary of the club’s victory over FC Bayern, the Treble Collection celebrates a triumphant season with the ultimate expression of passion and support for Manchester United. A statement of gracious living and success, the design of the Treble Collection was meticulously crafted in partnership…

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Apparel Licensing Sports Licensing 

Manchester United and True Religion launch denim wear collection

Manchester United and luxury denim brand ‘True Religion’ have collaborated to launch a range of premium club branded denim wear collection. In a first-of-its-kind, the new global partnership with the iconic American denim brand will see a range of men’s and women’s co-branded styles. Manchester United’s Group Managing Director, Richard Arnold, said, “True Religion is a well-known, established name in fashion, creating unique designs without compromising on quality. The range we have collaborated on includes the same attention to detail and craftsmanship that has made True Religion a global brand,…

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Brand Licensing Collaborations Merchandise Licensing 

ICICI Bank inks multi-year partnership with Manchester United

ICICI Bank announced a multi-year deal with Manchester United to create a range of competitive co-branded credit and debit card to the club’s 35 million Indian followers. Anup Bagchi, Executive Director, ICICI Bank said, “This collaboration further underscores our commitment to deliver innovative, powerful and distinctive value propositions to our customers. These co-branded cards are yet another compelling proposition to cater to the fans of the iconic football club in the country. This launch re-affirms our commitment to bring in world-class privileges to our customers.” As a part of the…

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Apparel Licensing Sports Licensing 

Kohler appointed as principal partner for Manchester United

Manchester United and Kohler have agreed to a multi-year global partnership. As per the partnership, the Kohler brand logo will feature on the sleeve of the most iconic and best-selling club shirt, for both the men’s and women’s teams. The partnership also includes joint participation on game day activities, innovative improvements to club facilities, global sustainability and social responsibility projects and other partner collaborations with Manchester United fans and Kohler customers and associates. Manchester United and Kohler will celebrate the partnership with United fans around the world on July 19…

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Sports Sports Licensing 

Nike unveils Wayne Rooney 250th Goal tribute Boots

Wayne Rooney became Manchester United’s all-time leading goal scorer, notching his 250th goal on Saturday, salvaging a 1-1 draw for The Red Devils against Stoke City in injury-time. Following the above news, Nike has launched a new pair of football boots to commemorate him. The special Nike Hypervenom WR250 soccer cleat celebrates Rooney’s achievements. The boot features the colors Rooney dons for both club and country: red and white. To highlight Rooney’s new record, a special logo was created featuring a crown and his record breaking number, 250, on the tongue of the boot.…

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Sports Licensing 

Baseline named as licensing agent for Liverpool

Baseline ventures has been appointed as the licensing agency for football club Liverpool across three countries – India, Sri Lanka and Bangladesh Sports marketing firm Baseline Ventures has been appointed as the exclusive licensing agency of the Premier League football club Liverpool across three countries—India, Sri Lanka and Bangladesh. The Premier League is the world’s richest club-level competition in football, attracting the best players from across the globe to play for such storied teams as Manchester United, Manchester City, Chelsea, Liverpool and last year’s champions, Leicester FC. The four-year deal…

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