Collaborations Sports 

It’s a match! Manchester City announces multi-year deal with Tinder

Premier League leaders Manchester City have announced a new, multi-year partnership with the dating app Tinder. Tinder has agreed a sponsorship deal with City’s men’s and women’s teams, along with City Football Group sister club New York City FC, who play in Major League Soccer. With its first in-depth foray into the sports market, Tinder will work to create exciting and unique experiences for Tinder users and football fans – from exclusive access to games, to once-in-a-lifetime experiences, events at the stadium and unique ways to engage with fans. To…

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Sports Licensing 

Baseline named as licensing agent for Liverpool

Baseline ventures has been appointed as the licensing agency for football club Liverpool across three countries – India, Sri Lanka and Bangladesh Sports marketing firm Baseline Ventures has been appointed as the exclusive licensing agency of the Premier League football club Liverpool across three countries—India, Sri Lanka and Bangladesh. The Premier League is the world’s richest club-level competition in football, attracting the best players from across the globe to play for such storied teams as Manchester United, Manchester City, Chelsea, Liverpool and last year’s champions, Leicester FC. The four-year deal…

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