Collaborations Sports 

It’s a match! Manchester City announces multi-year deal with Tinder

Reading Time: 2 minutes Post Views: 3,372 Premier League leaders Manchester City have announced a new, multi-year partnership with the dating app Tinder. Tinder has agreed a sponsorship deal with City’s men’s and women’s teams, along with City Football Group sister club New York City FC, who play in Major League Soccer. With its first in-depth foray into the sports market, Tinder will work to create exciting and unique experiences for Tinder users and football fans – from exclusive access to games, to once-in-a-lifetime experiences, events at the stadium and unique ways to engage…

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Apparel Licensing Sports 

Major League Soccer partners Columbia Sportswear for new clothing line

Reading Time: < 1 minute Post Views: 3,743 Major League Soccer has partnered with Columbia Sportswear for a new line of co-branded outerwear and apparel collection. Speaking on the association, Maribeth Towers, senior vice president, consumer products, MLS said, “We are thrilled to collaborate with Columbia to ensure that the weather will never stand in the way of our fans’ ability to support their teams. As our legions of fans continue to grow, we are excited to work with Columbia to offer them some of the best technical outdoor gear available.” As per the agreement,…

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Sports Licensing 

Major League Soccer joins forces with EA Games

Reading Time: 2 minutes Post Views: 3,739 Major League Soccer and EA Games have joined forces to launch the eMLS, a competitive eSports league that will compete within the “EA Sports FIFA 18” game. Initially, the eMLS will see 19 MLS clubs participate in the new eSports league including Chicago Fire, Colorado Rapids, Columbus Crew SC, FC Dallas, Houston Dynamo, LA Galaxy, Minnesota United FC, Montreal Impact, New England Revolution, New York City FC, New York Red Bulls, Orlando City SC, Philadelphia Union, Portland Timbers, San Jose Earthquakes, Seattle Sounders FC, Sporting Kansas City,…

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Event News 

LIMA to hold licensing sessions at the time of Licensing Expo in May

Reading Time: 2 minutes Post Views: 2,848 The International Licensing Industry Merchandisers’ Association (LIMA) has declared open a lot of Licensing University sessions featuring numerous trending issues and a who’s who of experts. Licensing University will take place from May 22-25 at the Mandalay Bay Convention Center in Las Vegas alongside Licensing Expo which is owned and organised by UBM and sponsored by LIMA. The Expo begins on May 23. Cole Gahagan, chief commercial officer of Fanatics, will deliver the keynote address “Licensing in the On-Demand Economy,” which will look at how Millennials and…

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