Macy’s reports Q4 results

Macy’s, Inc reported results for the fourth quarter and fiscal 2018 and provided annual sales and earnings guidance for fiscal 2019. Net income attributable to the company’s shareholders was at $740 million, while Net sales declined by 2.5% to $8.46 bn. “2018 was an important year for Macy’s, Inc. as we changed the trajectory of the company and delivered positive comparable sales for the full year. I’m pleased with the impact of our strategic initiatives, particularly as they gained traction in the back half of the year,” said Jeff Gennette, Macy’s,…

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E-Commerce Retail 

Facebook launches pop-up stores at Macy’s

Following the footsteps of Amazon, Facebook has partnered with Macy’s to bring a selection of brands that are sold on Facebook and Instagram to its stores. These brands will be showcased in the department store’s pop-up area, “The Market,” which launched earlier this year as a way to bring lesser-known brands to the store. “Every day, millions of people discover brands and products they love on Facebook and Instagram” reads the Facebook Business web page presenting the collaboration with Macy’s which allows the social network to try and get that…

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