Fashion Licensing 

Valentino inks beauty licensing deal with L’Oréal

Reading Time: < 1 minute Post Views: 1,827 L’Oréal and Valentino have announced a worldwide long-term license agreement for the creation, development and distribution of fine fragrances and luxury beauty under the ‘Valentino’ brand. The contract will be effective as of 1 January 2019, after customary regulatory approvals, if any. However, L’Oréal did not disclose the terms of the agreement. The French beauty firm’s luxury products division already makes fragrances and cosmetics for Armani and Saint Laurent as well as its own labels such as Lancome. Nicolas Hieronimus, Deputy CEO of L’Oréal, said “We are…

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Freaky Friday: Flashback 2017

Reading Time: 12 minutes Post Views: 3,399 Last year, we had published as many as 48 stories (four Fridays a month) in our Freaky Friday column. While most of them were well received, we found out that were at least 20 stories that were praised. Among these, we have short listed 6 best stories that appeared in our columns. They are:   1) New wave in theme birthday celebrations Do you like organizing theme parties? But you are handicapped as you do not have the expertise though you have the resources. In comparison, let’s go back…

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Brand Licensing Know-How 

Freaky Friday: 7 companies that control almost every single beauty product

Reading Time: 4 minutes Post Views: 4,582 Whenever, we go into a shop to buy a certain brand of a beauty product, never do we give a thought as to how many companies sell such branded products. And after due research, we could find out that 182 beauty companies fall under the massive umbrellas of seven huge manufacturers of beauty products. These seven mega-companies are Estée Lauder Companies, L’Oréal, Unilever, Procter and Gamble, Shiseido, Johnson and Johnson and Coty. Taken together they employ thousands of people around the world and make billions of dollars in…

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Fashion & Accessories Fashion Licensing Movie Licensing 

L’Oreal launches Beauty and The Beast Inspired Make-up line

Reading Time: < 1 minute Post Views: 3,812 L’Oreal Paris has partnered up with Disney to create a makeup line that reflects the upcoming movie sensation. Beauty and the Beast is anticipated to be a remake of the classic Disney 1991 release, with a few twists. Starring Emma Watson, the film follows the traditional fairy tale originally published in 1740 by Gabrielle-Suzanne Barbot de Villeneuve. When the trailer for the 2017 version was released May 2016, fans of the 1991 film were ecstatic. The Beauty and the Beast makeup line will include seven lipsticks along with nail polish pairings…

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