Character & Entertainment Character Licensing 

Discovery Kids launches School Contact Program ‘Little Singham Squad’

Discovery Kids, India’s fastest growing kids channel, announced the launch of an all India School Contact program titled “Little Singham Squad”. Little Singham, as a part of the school contact program, will sensitize young minds about the importance of self-defense. The initiative has garnered support from marquee advertisers including Dabur, Cipla, Unicharm, and Dettol. Vikram Tanna, Head of Advertising Sales, Discovery Communications India, said, “This special school contact program will work towards enlightening young minds about learning practical ways to defending themselves in the hour of need. Little Singham is…

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Character Licensing Game Licensing 

Reliance Entertainment’s Zapak launches ‘Little Singham’ mobile game

Anil Ambani led-Reliance Entertainment venture Zapak has launched ‘Little Singham’ mobile game, which is inspired by the Little Singham TV Series on Discovery Kids produced by Rohit Shetty Pictures and Reliance Animation. The game has already garnered over 3 million downloads and has clocked close to 50 million minutes and 67 million runs. The game which is free to play on the Google Play Store is a ‘runner’ game based on the protagonist’s quest to stop the ‘Shaitan Shambala’ from escaping. Amit Khanduja, of Zapak Games, said, “The Little Singham…

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Character & Entertainment Character Licensing TV & Films 

Discovery Kids climbs to 2nd position in kids genre, thanks to Little Singham

The TV ratings of Discovery Kids climbed 91% garnering 88,952 GTVTs in week 17, according to BARC data. The ratings have been based on the age group 2-14 in India comprising of both urban and rural population. Over week 16, data of 46,559 GTVTs taking the channel to its historic high second position in the kids’ genre, all thanks to the recently launched Little Singham. The launch of Little Singham further enhanced the sudden rise of Discovery Kids helping it achieve 2nd position in week 17 from the 9th position…

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#LCExcl Interview Character Licensing TV & Films 

#LCExcl – Style quotient makes ‘Little Singham’ a different character: Reliance Animation COO Tejonidhi Bhandare

(Image Courtesy: Facebook) “The style quotient and the contemporary character appeal supported by the established brand name makes ‘Little Singham’ a different character and a brand in itself,” said Tejonidhi Bhandare, COO, Reliance Animation. Reliance Animation (a Reliance Entertainment company), Discovery Kids and Rohit Shetty Picturez have join hands to launch a new animation series — ‘Little Singham’. The new kids’ show on the block is based on the brand value created by Singham franchise, starring Ajay Devgan. Dabur Red Paste has come on-board as the title sponsor of the show. The…

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Celebrity TV Series Licensing 

‘Little Singham’ to roar from April 21, aims to become India’s favourite character

Reliance Animation (a Reliance Entertainment company), Discovery Kids and Rohit Shetty Picturez have join hands to launch a new animation series — ‘Little Singham’. The new kids’ show on the block is based on the brand value created by Singham franchise, starring Ajay Devgan. Inspired by ‘Singham’, Little Singham, aims to become India’s favorite animation character, targeting children in the age-group of 5-11 years. Dabur Red Paste has come onboard as the title sponsor of the show. The digital rights of the show have been sold to Netflix. Director, producer…

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