Character & Entertainment Character Licensing 

Yedaz by Shemaroo nominated for LIMA International Licensing Awards 2019

Reading Time: < 1 minute Post Views: 2,171 Yedaz – Bollywood Madness, Shemaroo Entertainment’s licensing & merchandising brand, has been officially nominated at the LIMA – International Licensing Awards 2019 under the ‘Entertainment/Character Live Action’ category. Considered as the most prestigious and globally-recognized honour in the licensing industry, Yedaz inclusion substantiates its unique, quirky and high-quality Bollywood merchandise. With 622 submissions from 19 countries judged by a panel of 150 executives from 18 different countries, Yedaz is the only Indian brand to be nominated for showcasing creativity and innovation in the licensing industry. Yedaz by…

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Event News 

LIMA releases names of finalists of International Licensing Awards

Reading Time: 3 minutes Post Views: 2,738 The International Licensing Industry Merchandisers’ Association (LIMA) has unvealed the finalists for its annual International Licensing Awards. The said awards recognise outstanding creativity and performance in all major segments of licensing. “The LIMA Licensing Awards program recognizes outstanding performance across a range of categories throughout the global licensing industry,” said Charles Riotto, president, LIMA. “The level of excellence exemplified in this year’s submissions was truly impressive and it is a testament to the impact LIMA members are having all around the globe,” he added. This year’s nominees…

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