Brand & Lifestyle Celebrity Retail 

Lifestyle launches 20-20 bash with Tiger Shroff

Reading Time: < 1 minute Post Views: 2,070 Lifestyle has announced a month long 20-20 bash to celebrate 20 year anniversary of its operations in the country. Unveiling it’s 20 year celebration logo in a glamourous ceremony with youth icon Tiger Shroff in Mumbai. The brand announced a slew of attractive offers across categories that the costumer will get to enjoy every weekend of April. Every weekend of April, Lifestyle is offering its customers exciting offers across popular categories such as menswear, womenswear, kidswear, makeup, footwear, handbags, and more. Each of these offers will be…

Read More
Fashion Licensing 

Playboy, Buscemi partner for a footwear collection

Reading Time: < 1 minute Post Views: 2,268 Luxury footwear and accessories brand Buscemi has partnered with the Playboy for a footwear collection. The collection has been launched in celebration of Playboy’s 65th anniversary. “Since 1953, Playboy has been a tastemaker, an arbiter of style and a vanguard for political, sexual and economic freedom,” said Jon Buscemi, founder and designer, Buscemi. According to a report in License Global, the footwear collection includes the 100MM Playboy shoe, available in white, black and pink, which prominently displays the iconic Playboy bunny on the side. The collection also…

Read More
Merchandise Licensing 

Spiderman attracts more than 60 brands as merchandising partners

Reading Time: 2 minutes Post Views: 9,811 Ever since it came on the big screen in 2002, Spiderman has been growing its clout as a darling of the masses both in comic books and in movies too. As Marvel’s flagship character and company mascot, Spiderman has appeared in countless forms of media including several animated and live action television series, syndicated newspaper comic strips, The latest edition of the Spiderman film franchise, Spider-Man: Homecoming, released in around 1,400 screens across the country last Friday. Besides being a roaring cinematic and commercial success from the marketing and branding point of view,…

Read More
Apparel Licensing E-Commerce Fashion Licensing Retail Licensing 

Flipkart to enter licensing deals with Fashion Brands for new product lines

Reading Time: 2 minutes Post Views: 2,387 E-Commerce major Flipkart is sketching roadmap to enter into exclusive licensing agreements with several brands including Provogue, Swiss Military, Carlton London and Chemistry among others. The move is aimed at getting greater control on the product range and pricing of these brands, a company executive said. Flipkart, which also owns Myntra and Jabong, plans to manufacture some of the products for these brands which will be available only on its platform. In words of Rishi Vasudev, VP at Flipkart Fashion, these partnerships would ensure that a broader…

Read More
Brand Licensing Character Licensing Retail Licensing Toy Licensing 

BLE to launch Retailers licensing club in October

Reading Time: 2 minutes Post Views: 4,126 Brand Licensing Europe will launch an exclusive licensing club designed to help retailers harness the $251.7 billion brand licensing industry at this year’s event, Oct. 11-13, at London’s Olympia. BLE is the largest licensing event in Europe, organized by UBM and sponsored by the International Licensing Industry Merchandisers’ Association. The show’s new Retail Licensing Club will offer retailers year-round seminars with insights on the latest licensing trends and forecasts, mini events with networking opportunities hosted by industry leaders, bespoke company visits from industry experts to brief members…

Read More
%d bloggers like this: