Tag: Lifestyle Brand

Global Licensing Sports 

Dolly Parton signs licensing deal with IMG

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Reading Time: 2 minutes Post Views: 2,122 Dolly Parton, the most honored female country musician of all time, from America has appointed IMG as her first exclusive global licensing representative. Parton is already a client in North America of IMG partner company WME, where she signed in 2018. The multi-year partnership will see IMG work with Dolly to create a lifestyle brand that will provide engaging new touchpoints for the eight-time Grammy Award winner’s fans around the world. A diverse range of licensed consumer product initiatives will be explored, including everything from fashion and…

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Retail Licensing Sports Licensing 

Moto GP tie up with Roadster in India

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Reading Time: < 1 minute Post Views: 2,963 Moto GP scores its first licensing collaboration in India Dorna Sports has partnered with Roadster, an India-based outdoor lifestyle brand owned by fashion retailer Myntra, to produce a line of apparel featuring its Moto GP brand. Indian agency LicenseWorks brokered the deal. The special-edition Roadster MotoGP collection includes jackets, denims and t-shirts. The wide range of clothing made especially for the bikers after a lot of research to fulfil their needs, Myntra said in a statement. The selection of exclusive touring apparel delivers exceptional style and protection…

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