LIMA rebrands itself as Licensing International

Reading Time: 2 minutes Post Views: 2,216 The International Licensing Industry Merchandisers’ Association (LIMA) – the world’s leading brand licensing trade organization – has announced that it will be known as Licensing International moving forward, marking a new era for the professional licensing community. This new brand identity is designed to better reflect the current state of the licensing industry and where it’s headed in the future. The name Licensing International emphasizes the trade body’s global presence in 12 countries around the world and acknowledges the increasingly global scale of the industry itself. When…

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