Character & Entertainment Character Licensing Entertainment Licensing 

Brandgenuity Named Licensing Agent for Animated Series Oddbods

Reading Time: 2 minutes Post Views: 5,069 Odd-of-the box thinking to drive licensing efforts  Leading global brand licensing agency, Brandgenuity, has been selected by One Animation as licensing agent in the US and Canada for the global smash hit animated series, Oddbods. The New York-based agency will build a licensing program for the Oddbods brand in categories including publishing, toys and games, apparel and accessories, back-to-school, home, gifts, social expression, experiences and more. Created and produced by CG animation studio One Animation, Oddbods has seen a dramatic expansion of its fan base over the…

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#LCExcl Interview Character & Entertainment Character Licensing Entertainment Licensing People 

Interview: YouTube Pre-school Sensation ChuChu TV’s CEO & Creative Director, Vinoth Chandar

Reading Time: 6 minutes Post Views: 7,930 ChuChu TV is the third most subscribed YouTube Channel in the country with 7.13 billion views. Many may not know what is ChuChu TV? It is the country’s most watched children’s rhymes channel. With the motto of ‘spreading goodness among children’, ChuChu TV has become the ‘to-go’ place for kids and their parents to educate and entertain them. The century old nursery rhymes have been given a positive twist thereby inculcating the good thoughts and habits among kids. With its vibrant touch and jazzy beats, they have…

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Character & Entertainment TV Series Licensing 

Toonbox appoints MD Licensing for animated series Kit^n^Kate

Reading Time: < 1 minute Post Views: 2,391 Animation studio Toonbox has appointed Maurizio Distefano Licensing to serve as the Italian licensing agent for its preschool series “Kit^n^Kate.” Maurizio Distefano Licensing will now work to secure partners across a variety of children’s categories. The expanded licensing program will also be supported by Rovio Entertainment, which acts as master consumer products licensee for the brand worldwide. “We are extremely pleased to be announcing our co-operation with Maurizio Distefano in Italy on ‘Kit^n^Kate,’” says Pavel Muntyan, chief executive officer, Toonbox. “MD Licensing believed in our brand in…

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Corporate Brand Institutional Licensing 

CPLG named as Licensing Agent for WWF Adena

Reading Time: 1 minute Post Views: 8,034 World Wildlife Fund reaches out to licensing agent CPLG for wider reach and more WWF Adena also known as WWF Espana, has tapped CPLG to serve as their licensing agent in Spain. As the organization’s agent, CPLG will develop a consumer products program that reflects WWF’s aspirational themes–including themes of species, forest, fresh water, marine and climate–and core brand values. “With this agreement we will be able to deliver our conservation message to a greater number of people and increase the resources we need to continue working…

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Institutional Licensing 

Staples Inc. Expands With New Licensing Program

Reading Time: 2 minutes Post Views: 3,453 Staples, Inc has announced that it will be expanding its brand into a range of solutions-oriented services and products via licensing agreements The first agreement is with GRM for Staples Records and Cloud Management, a new solution designed to help businesses of any size store and manage records, with a focus on security and compliance. Under Staples’s new licensing program, companies will now be able to license the trusted Staples trademark to launch Staples-branded offerings across a wide range of products and services. The licensing program will…

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Uncategorized 

Mattel unveils first third-party consumer products licensing partnership in China

Reading Time: < 1 minute Post Views: 3,111 Mattel and Silvergate Media announce new partnership for popular animated series Octonauts franchise – the first third-party brand consumer products program to be managed by Mattel in China. Mattel will showcase this Octonauts partnership alongside other exciting new collaborations as part of its exhibition at the China Licensing Expo in Shanghai, from October 19-21. Peter Broegger, Managing Director, Mattel Asia Pacific said,“We are very excited about taking our partnership with Silvergate to the next level. By managing the Octonauts toy line and consumer products in China, Mattel is truly consumer first.  This consumer focused lens helps us…

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Entertainment Licensing Movie Licensing 

Sony Pictures teams up with Penguin for Peter Rabbit Movie licensing programme

Reading Time: < 1 minute Post Views: 3,394 Sony Pictures has teamed with Penguin Ventures to develop a licensing and consumer products programme for the upcoming Peter Rabbit movie Sony Pictures Entertainment is launching a worldwide licensing campaign that will include representation from Penguin Ventures across the UK, Ireland, Australia, New Zealand and Japan. The programme will be developed around the upcoming live-action and CG animated Peter Rabbit movie, based on the hit series from Beatrix Potter. Jamie Stevens, EVP Worldwide Consumer Products Sony Pictures Entertainment, said: “We are excited about the creative direction of…

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Character & Entertainment Character Licensing E-Commerce Retail Licensing Toy Licensing 

Cartoon Network plans expansion with Licensing in South Asia

Reading Time: 2 minutes Post Views: 4,582 Turner India’s licensing and merchandising arm is aiming for a strong double digit growth this year as it expands into new South Asia markets of Sri Lanka and Nepal in partnership with some of the biggest FMCG brands including Perfetti, Heinz, Unilever, Parle, Mondelez, United Biscuits and Kellogg’s As part of its expansion plans, CNE will seek more collaboration with players from retail, e-commerce and FMCG sectors to increase its footprint, and strengthen its leadership position in the market. In line with this growth strategy, CNE has…

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