Character & Entertainment Character Licensing Retail Licensing 

Genius Brands Signs Mattel’s Fisher-Price Toys as Master Toy Partner For Rainbow Rangers

Reading Time: 2 minutes Post Views: 5,093 Fisher-Price to Develop Comprehensive Toy Program Across Multiple Categories for the Preschool Property for Broad Retail Distribution Worldwide Genius Brands International, Inc. “Genius Brands” has signed Fisher-Price, a subsidiary of Mattel, Inc., as global master toy partner for the Company’s all-new original CGI-animated preschool series, Rainbow Rangers, marking the first licensing partnership as Genius Brands develops its global licensing program and content distribution strategy. Currently in development on season one and two with broadcasters to be announced shortly, Rainbow Rangers features an all-star team of acclaimed creators…

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Corporate Brand 

BlackBerry Signs licensing deal with Optiemus

Reading Time: < 1 minute Post Views: 3,540 BlackBerry has announced its partnership with Optiemus Infracom Ltd for an agreement to license BlackBerry software and services for manufacturing BlackBerry Android handsets in more global markets including India, Sri Lanka, Nepal and Bangladesh. BlackBerry will license its security software and services suite, as well as related brand assets to Optiemus Infracom. Optiemus Infracom will design, manufacture, sell, promote and provide customer support for BlackBerry-branded mobile devices. BlackBerry will control and develop its security and software solutions. The partnership supports the government’s ‘Make in India’ initiative. BlackbBerry had announced its…

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Food Licensing 

Discovery Communications and Sanjeev Kapoor’s FoodFood Channel call off partnership

Reading Time: < 1 minute Post Views: 6,091 Discovery Communications has called off the acquisition of Chef Sanjeev Kapoor-owned food specialty network FoodFood seven months after entering into the agreement. “At this time, we can confirm that we are not entering into the partnership with FoodFood as announced earlier this year. India remains a global priority market for Discovery and we will continue to explore opportunities as we expand our business and accelerate our strategic growth investments here.” said Discovery Communications in a company statement. FoodFood was launched in 2011 via Turmeric Vision Pvt. Ltd…

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Brand Licensing 

Precious Moments renews licensing partnership

Reading Time: < 1 minute Post Views: 2,915 Precious Moments has renewed its licensing partnerships with longtime licensees Designs by Gloria and Pat, Cherokee Child Caskets and The Bradford Exchange/Hamilton Collection Designs by Gloria and Pat is one of Precious Moments longest standing licensees, says the company, and are back on board to continue to publish branded digital cross-stitch books and patterns. The arts and crafts products will retail in the U.S., Canada, Mexico, the U.K., France, Korea, the Philippines and Singapore. Cherokee Child Caskets, a manufacturer of children’s funeral industry products, has been renewed…

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