LIMA INDIA 

LIMA rebrands itself as Licensing International

The International Licensing Industry Merchandisers’ Association (LIMA) – the world’s leading brand licensing trade organization – has announced that it will be known as Licensing International moving forward, marking a new era for the professional licensing community. This new brand identity is designed to better reflect the current state of the licensing industry and where it’s headed in the future. The name Licensing International emphasizes the trade body’s global presence in 12 countries around the world and acknowledges the increasingly global scale of the industry itself. When the organization was…

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People 

LIMA announces Rising Stars Award Winners 2018. Details inside

The International Licensing Industry Merchandisers’ Association (LIMA) has announced the licensing industry’s Rising Stars Award winners for 2018. According to Global License, the annual award identifies industry professionals with one to seven years of experience who have a strong commitment to and passion for the licensing business. The age criteria to get the award is within 35-years-old. Other criteria for the award include: Individuals who seek additional professional development opportunities to improve their skills Individuals who have shown innovation in planning and implementing successful licensing strategies Individuals who have demonstrated…

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Know-How 

Freaky Friday – The Future of Licensing business in Optical Frames

  Eyewear is big business. Market sources estimate that the global market, which includes frames, contact lenses and sunglasses, is worth $90 billion and will reach $140 billion by 2020. In 2012, Exane BNP Paribas estimated that frames and sunglasses represented 40 percent of the eyewear market. Within that segment it estimates that premium frames and sunglasses, the sort produced by fashion labels, represent 35 percent. Applying those estimates to today’s market values the premium fashion segment at just below $13 billion. The business of optical frames is purely technical.…

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Brand Licensing Corporate Brand Know-How 

Your way to World-Class Brand Licensing Program

Licensing is the best way for a brand to develop its activities in a field that is different from its core business. Licensing enables companies whose brands have high preference to unlock a brand’s latent value and satisfy pent up demand that exists. After Apple launched the iPod a number of years ago it created an immediate need for accessories; Apple could have chosen to manufacture and distribute these themselves, but decided they were not core to the business and therefore, chose to satisfy the need through licensing. Licensing the iPod…

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Toy Licensing Toys & Games 

LEGO Partners with WBCP and DC Ent launches new collection at Toy Fair

LEGO Systems, Inc., in partnership with Warner Bros. Consumer Products and DC Entertainment, unveils its complete collection of building sets inspired by the popular DC Super Hero Girls franchise at this week’s North American International Toy Fair. Featuring a powerful and diverse roster of renowned female DC Super Heroes and Super-Villains. “We are really thrilled to bring to life the combination of teamwork, fun and action-packed missions found in this DC Super Hero Girls universe on our LEGO minidoll platform,” said Jill Wilfert, vice president licensing and entertainment for the LEGO Group. “The…

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Freaky Friday – 5 Luxury Brands developed exclusively with Licensing

The luxury industry and licensing industry go hand in hand always. The licensing activities done by the brand makes it the major income source and thereby balances the economy. Some brands may be totally against licensing and develop the product themselves. For years, many brands did not get into licensing but now slowly they are indulging into it for better business. Despite an almost systematic use by luxury brands, licensing is generally downgraded. Some specialists consider that licensing prevents the development of a coherent brand image, although this problem does…

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Corporate Brand 

BlackBerry Signs licensing deal with Optiemus

BlackBerry has announced its partnership with Optiemus Infracom Ltd for an agreement to license BlackBerry software and services for manufacturing BlackBerry Android handsets in more global markets including India, Sri Lanka, Nepal and Bangladesh. BlackBerry will license its security software and services suite, as well as related brand assets to Optiemus Infracom. Optiemus Infracom will design, manufacture, sell, promote and provide customer support for BlackBerry-branded mobile devices. BlackBerry will control and develop its security and software solutions. The partnership supports the government’s ‘Make in India’ initiative. BlackbBerry had announced its partnership with Optiemus…

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Brand Licensing Event Institutional Licensing 

BLE’s Retail Mentoring Programme receives CPD accreditation

As the Retail Mentoring Programme opens for applications for 2017, organizers, Brand Licensing Europe announce that it has received official accreditation from the CPD (Continuing Professional Development) Certification Service. CPD, as explained on its website, is “the term used to describe the learning activities professionals engage in to develop and enhance their abilities. It enables learning to become conscious and proactive, rather than passive and reactive”. Delegate numbers for the eight-month programme doubled in 2016 with 61 retailers participating, including delegates from Argos, Asda, Halfords and Claire’s Accessories, and is…

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Brand Licensing Corporate Brand Event Event News Institutional Licensing 

UBM confirms new exhibitors and brands for Las Vegas Licensing Expo 2017

UBM announced its initial lineup of exhibitors for Licensing Expo, the world’s largest and most influential licensing industry event, taking place May 23-25, 2017, at the Mandalay Bay Convention Center in Las Vegas, NV. Sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), the 2017 event is on track to include many exciting new exhibitors and feature a dynamic show floor. Jessica Blue, Senior Vice President, Licensing, UBM: “Each of these unique companies is coming to Licensing Expo to find new partners in the growing licensing marketplace. Licensing Expo features the who’s who of…

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Game Licensing 

Candy Crush Expands Licensing Programme with The Point. 1888

Popular online gaming title Candy Crush is to grow its UK licensing programme through licensing specialists The Point. 1888. Named as King’s extension partner, the firm will build long term sustainable partnerships between ambitious brands and innovative partners to create a range of new branded product collections. A leading interactive entertainment company for the mobile world, King offers a global portfolio of games with franchises including Farm Heroes, Pet Rescue, Bubble Witch and the popular Candy Crush title. Under the new partnership, The Point 1888 will aim to increase brand…

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