FREAKY FRIDAY: How ‘Promotional Licensing’ helps in endorsing a product

Reading Time: 2 minutes Post Views: 3,127 The fast-catching trend in the Indian brand licensing & merchandising industry today is that of ‘Promotional Licensing’. Brands in the FMCG sector, personal care, and food associate themselves with favourite characters to create short-term tactical campaigns to help them create more awareness about their products and to increase the selling usage. In a layman’s term, it is a marketing agreement between a manufacturer and a character (be it celebrity or cartoon) to use his or her image in promoting a product. To make you understand, here is…

Read More