Character & Entertainment Character Licensing Merchandise Licensing TV & Films 

After ruling movie empire, Black Panther dominates merchandising world

After its third straight box office success in a row, Black Panther is on top of the movie empire, earning a whopping USD 501.7 million domestic and an additional USD 403.4 million from international markets, for a worldwide total of USD 1.08 billion. However, the Walt Disney’s box office juggernaut “Black Panther” isn’t on the road to just ticket-sale riches. According to The Licensing Letter, the super-hero movie could also generate approx. USD 250 million in licensed merchandise sales in 2018. The USD 250 million estimate doesn’t include products that…

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Brand Licensing Corporate Brand Know-How 

Your way to World-Class Brand Licensing Program

Licensing is the best way for a brand to develop its activities in a field that is different from its core business. Licensing enables companies whose brands have high preference to unlock a brand’s latent value and satisfy pent up demand that exists. After Apple launched the iPod a number of years ago it created an immediate need for accessories; Apple could have chosen to manufacture and distribute these themselves, but decided they were not core to the business and therefore, chose to satisfy the need through licensing. Licensing the iPod…

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Character Licensing Fashion & Accessories Fashion Licensing 

SpongeBob heads to London Fashion Week for SpongeBob Gold Fashion Collection

Nickelodeon & Viacom Consumer Products (NVCP) today unveiled the SpongeBob Gold fashion collection at London Fashion Week.  An innovative collaboration with six international designers – Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie and Bad Denim – the SpongeBob Gold fashion collection features clothing for men and women as well as footwear, accessories and jewellery. SpongeBob Gold will be available at retail exclusively outside of the US from May 2017, with retail partnerships to be announced in the coming weeks. Inspired by Nickelodeon’s incurably optimistic and earnest sea…

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Toy Licensing Toys & Games 

LEGO Partners with WBCP and DC Ent launches new collection at Toy Fair

LEGO Systems, Inc., in partnership with Warner Bros. Consumer Products and DC Entertainment, unveils its complete collection of building sets inspired by the popular DC Super Hero Girls franchise at this week’s North American International Toy Fair. Featuring a powerful and diverse roster of renowned female DC Super Heroes and Super-Villains. “We are really thrilled to bring to life the combination of teamwork, fun and action-packed missions found in this DC Super Hero Girls universe on our LEGO minidoll platform,” said Jill Wilfert, vice president licensing and entertainment for the LEGO Group. “The…

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Accessories Licensing Character & Entertainment Character Licensing Fashion Licensing 

Dream Theatre Ties up with Smiley CO, Mr. Maker and Oggy

Dream Theatre Pvt. Ltd., a brand management and licensing agency in India announced today that they have three major partnerships with Smiley CO, Mr Maker and Oggy and the Cockroaches. The strategic tie ups further consolidates Dream Theatre’s position in Entertainment and Lifestyle licensing. The Smiley CO tie-up, fortifies Dream Theatre’s Fashion and Lifestyle porfolio, The Mr Maker partnership allows Dream Theatre to take over  the Art n craft genre with the hugely popular show and  the Oggy partnership marks  the arrival of one of India’s most popular shows on Kids…

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Toy Licensing Toys & Games 

Mattel expands toy partnership with Alibaba

Mattel and the Alibaba Group have inked a new strategic partnership that will aim to “re-shape the way parents in China think about play.” Under the terms of the agreement, Alibaba will help Mattel meet the growing and changing needs of Chinese consumers with an omni-channel approach spanning online-to-offline. Mattel will also utilize Alibaba’s business-to-consumer marketplace Tmall.com to market and sell its products as well as leverage the company’s media ecosystem to develop and promote educational content inspired by its brands and characters. “Play has a tremendous impact on a…

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Corporate Brand Institutional Licensing 

Larkshead Links Up With PR Firm Kilogrammedia

Kids programming specialist Larkshead Media has announced a new working relationship with Kilogrammedia – the PR and communications company for the licensing and broadcast sectors. Founded by three childrens entertainment veterans – Tim Patterson, Clare Piggott and Rob Doherty – Larkshead is a kids media service company focused on series development, planning and brand strategy, as well as investment, licensing & merchandising and international distribution. The company is focused on an end-to-end service that brings the creative and commercial aspects of a brand together from the very start to build a property that…

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Brand Licensing Corporate Brand 

Fanatics’ Cole Gahagan to Kick Off Licensing Expo 2017 As Keynote Speaker

Perhaps the most significant business topic this past holiday season was the rise of e-commerce and how “traditional retailers, brand owners and product marketers continue to adapt to changing consumer shopping patterns.” While these shifts affect all parts of the licensing business, nowhere are they more acutely felt than in sports. Cole Gahagan, Chief Commercial Officer of Fanatics Inc., the global leader for sports licensed merchandise, will deliver the opening Keynote address at Licensing Expo 2017, sponsored by the International Licensing Industry Merchandisers’ Association (LIMA) and owned and organized by…

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Character & Entertainment Toy Licensing Toys & Games 

The Smiley Company Partners Simba Dickie for Collectable Toys

The Smiley Company has partnered with the global toy manufacturer Simba Dickie for a new line of blind bag collectables. The partnership – announced at this week’s Nuremberg Toy Fair – will leverage the 20th anniversary of SmileyWorld and celebrate the creation of the world’s first digital Smiley icons. Featuring 50 expressive Smiley icons which double as pencil toppers and suction cups, the collectables range will be packaged with a selection of Smiley stickers. With over one million blind bags earmarked to hit the European market in Q2 2017 and…

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Entertainment Licensing Movie Licensing 

The Disney Store unveils Beauty and The Beast product line-up

The Disney Store has unveiled its exclusive new line up of products inspired by the upcoming live action Beauty and the Beast movie. The film, starring Emma Watson as Belle, achieved a record breaking 128 million trailer views during its first 24 hours as it prepares to hit screens next month. Disney Store’s new collection ranges from dolls and stationery to homeware and includes the likes of poseable Belle and the Beast dolls, a golden journal – a replica of the journal used in the live action film, and limited…

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