Licensing and Merchandising - Licensing Corner

After ruling movie empire, Black Panther dominates merchandising world

March 13, 2018 LC TEAMBlack Panther, Disney, Lexo, Licensing and Merchandising, Marvel

Reading Time: 3 minutes Post Views: 7,569 After its third straight box office success in a row, Black Panther is on top of the movie empire, earning a whopping USD 501.7 million domestic and an additional USD 403.4 million from international markets, for a worldwide total of USD 1.08 billion. However, the Walt Disney’s box office juggernaut “Black Panther” isn’t on the road to just ticket-sale riches. According to The Licensing Letter, the super-hero movie could also generate approx. USD 250 million in licensed merchandise sales in 2018. The USD 250 million estimate doesn’t…

Brand Licensing Corporate Brand Know-How

Your way to World-Class Brand Licensing Program

February 23, 2017February 23, 2017 CorrespondentApple, Bose, Brand Equity, Brand Licensing, Brand promotion, iPod, Licensed Products, licensees, licenses, Licensing, Licensing and Merchandising, Licensing Industry, Licensor, merchandise, Strategic Licensing, World Class Licensing

Reading Time: 5 minutes Post Views: 5,026 Licensing is the best way for a brand to develop its activities in a field that is different from its core business. Licensing enables companies whose brands have high preference to unlock a brand’s latent value and satisfy pent up demand that exists. After Apple launched the iPod a number of years ago it created an immediate need for accessories; Apple could have chosen to manufacture and distribute these themselves, but decided they were not core to the business and therefore, chose to satisfy the need through licensing.…

Character Licensing Fashion & Accessories Fashion Licensing

SpongeBob heads to London Fashion Week for SpongeBob Gold Fashion Collection

February 18, 2017February 18, 2017 Correspondentfashion licensing, Licensing and Merchandising, London Fashion Week, Nickelodeon, SpongeBob Gold, SpongeBob Gold fashion collection, SpongeBob SquarePants, Viacom Consumer Products

Reading Time: 2 minutes Post Views: 3,918 Nickelodeon & Viacom Consumer Products (NVCP) today unveiled the SpongeBob Gold fashion collection at London Fashion Week. An innovative collaboration with six international designers – Peter Jensen, Bobby Abley, Salar, Maria Francesca Pepe, Suecomma Bonnie and Bad Denim – the SpongeBob Gold fashion collection features clothing for men and women as well as footwear, accessories and jewellery. SpongeBob Gold will be available at retail exclusively outside of the US from May 2017, with retail partnerships to be announced in the coming weeks. Inspired by Nickelodeon’s incurably optimistic…

Toy Licensing Toys & Games

LEGO Partners with WBCP and DC Ent launches new collection at Toy Fair

February 18, 2017February 18, 2017 CorrespondentDC Ent, DC Super Hero Girls, Lego, Licensing, Licensing and Merchandising, Licensing Industry, Toy Fair 2017, Toy Licensing, Warner Bros. Consumer Products

Reading Time: < 1 minutes Post Views: 2,882 LEGO Systems, Inc., in partnership with Warner Bros. Consumer Products and DC Entertainment, unveils its complete collection of building sets inspired by the popular DC Super Hero Girls franchise at this week’s North American International Toy Fair. Featuring a powerful and diverse roster of renowned female DC Super Heroes and Super-Villains. “We are really thrilled to bring to life the combination of teamwork, fun and action-packed missions found in this DC Super Hero Girls universe on our LEGO minidoll platform,” said Jill Wilfert, vice president licensing and entertainment for…

Accessories Licensing Character & Entertainment Character Licensing Fashion Licensing

Dream Theatre Ties up with Smiley CO, Mr. Maker and Oggy

February 15, 2017November 11, 2021 CorrespondentDream, India, Licensing, licensing agent, Licensing and Merchandising, licensing programme, Mister Maker, Oggy and the Cockroaches, Smiley Co

Reading Time: 3 minutes Post Views: 4,173 Dream Theatre Pvt. Ltd., a brand management and licensing agency in India announced today that they have three major partnerships with Smiley CO, Mr Maker and Oggy and the Cockroaches. The strategic tie ups further consolidates Dream Theatre’s position in Entertainment and Lifestyle licensing. The Smiley CO tie-up, fortifies Dream Theatre’s Fashion and Lifestyle porfolio, The Mr Maker partnership allows Dream Theatre to take over the Art n craft genre with the hugely popular show and the Oggy partnership marks the arrival of one of India’s most popular…

Toy Licensing Toys & Games

Mattel expands toy partnership with Alibaba

February 15, 2017 CorrespondentAlibaba, Alibaba Group, China, Licensing and Merchandising, Mattel, merchandising, Tmall, Toy & games, Toy Licensing

Reading Time: 2 minutes Post Views: 3,008 Mattel and the Alibaba Group have inked a new strategic partnership that will aim to “re-shape the way parents in China think about play.” Under the terms of the agreement, Alibaba will help Mattel meet the growing and changing needs of Chinese consumers with an omni-channel approach spanning online-to-offline. Mattel will also utilize Alibaba’s business-to-consumer marketplace Tmall.com to market and sell its products as well as leverage the company’s media ecosystem to develop and promote educational content inspired by its brands and characters. “Play has a tremendous…

Corporate Brand Institutional Licensing

Larkshead Links Up With PR Firm Kilogrammedia

February 14, 2017 CorrespondentKilogrammedia, Larkshead Media, Licensing, Licensing and Merchandising

Reading Time: 2 minutes Post Views: 3,580 Kids programming specialist Larkshead Media has announced a new working relationship with Kilogrammedia – the PR and communications company for the licensing and broadcast sectors. Founded by three childrens entertainment veterans – Tim Patterson, Clare Piggott and Rob Doherty – Larkshead is a kids media service company focused on series development, planning and brand strategy, as well as investment, licensing & merchandising and international distribution. The company is focused on an end-to-end service that brings the creative and commercial aspects of a brand together from the very start to build…

Brand Licensing Corporate Brand

Fanatics’ Cole Gahagan to Kick Off Licensing Expo 2017 As Keynote Speaker

February 7, 2017 CorrespondentBrand Licensing, International Licensing Industry Merchandisers’ Association, Licensing, Licensing and Merchandising, Licensing Expo, LIMA

Reading Time: 3 minutes Post Views: 5,777 Perhaps the most significant business topic this past holiday season was the rise of e-commerce and how “traditional retailers, brand owners and product marketers continue to adapt to changing consumer shopping patterns.” While these shifts affect all parts of the licensing business, nowhere are they more acutely felt than in sports. Cole Gahagan, Chief Commercial Officer of Fanatics Inc., the global leader for sports licensed merchandise, will deliver the opening Keynote address at Licensing Expo 2017, sponsored by the International Licensing Industry Merchandisers’ Association (LIMA) and owned…

Character & Entertainment Toy Licensing Toys & Games

The Smiley Company Partners Simba Dickie for Collectable Toys

February 6, 2017 Correspondent20th Anniversary, Character Licensing, Licensing and Merchandising, Nuremberg Toy Fair, Partnership, Simba Dickie, Smiley Company, SmileyWorld, The Smiley Company, toy and gAmes, Toy Licensing

Reading Time: < 1 minutes Post Views: 4,245 The Smiley Company has partnered with the global toy manufacturer Simba Dickie for a new line of blind bag collectables. The partnership – announced at this week’s Nuremberg Toy Fair – will leverage the 20th anniversary of SmileyWorld and celebrate the creation of the world’s first digital Smiley icons. Featuring 50 expressive Smiley icons which double as pencil toppers and suction cups, the collectables range will be packaged with a selection of Smiley stickers. With over one million blind bags earmarked to hit the European market in…

Entertainment Licensing Movie Licensing

The Disney Store unveils Beauty and The Beast product line-up

February 4, 2017February 4, 2017 CorrespondentBeauty and The Beast, Beauty and the Beast product line, Disney Store, Emma Watson, Licensing and Merchandising

Reading Time: < 1 minutes Post Views: 4,997 The Disney Store has unveiled its exclusive new line up of products inspired by the upcoming live action Beauty and the Beast movie. The film, starring Emma Watson as Belle, achieved a record breaking 128 million trailer views during its first 24 hours as it prepares to hit screens next month. Disney Store’s new collection ranges from dolls and stationery to homeware and includes the likes of poseable Belle and the Beast dolls, a golden journal – a replica of the journal used in the live action…