Merchandise Licensing 

Sony enters into kids merchandise space, ropes in BWO to roll-out products

Sony Pictures Networks India (SPN) has decided to enter in to the consumer products and merchandising business. If a report in the Economic Times is to be believed, SPN has inked a multi-year licensing deal with Mumbai-based brand licensing company Black White Orange Brands (BWO) to explore the portfolio of its kids’ channel: Sony YAY. The move has been taken to add a new revenue stream to its television broadcasting business and strengthen connection with the young audience. “Broadcasting is our core business, but we want to create a 360-degree…

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Publication Licensing 

Cartoon Network teams with Simon & Schuster for Adventure Time Cookbook

Simon & Schuster, publishing house and Cartoon Network have tied up for official Adventure Time Cookbook. It is inspired by food and recipes from the hit pop-culture animated series, Adventure Time: The Official Cookbook. The cookbook includes dishes created by the show’s characters Finn, Jake, Marceline and Princess Bubblegum. In keeping with Adventure Time tradition, the cookbook comes with its own backstory, having been discovered by Finn in the Founders’ Island Library. Taking it upon himself to fill the book with his own recipes, the book features dishes such as…

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Character & Entertainment Character Licensing Entertainment Licensing Retail Retail Licensing 

eOne unveils first partners signed to PJ Masks UK Licensing Programme

PJ Masks UK Retail Launch Poised for February 2017 Entertainment One (eOne) announced its first raft of UK licensing partners for its hit preschool animated superhero TV show, PJ Masks. PJ Masks launched on Disney Junior channel in the UK during February 2016 and is already proving to be a hit with both girls and boys aged 3-6 years. The show consistently features in the channel’s top 5 rated series and as a result, Disney Junior has increased PJ Masks airtime to multiple prime-slots daily Monday through to Sunday. Now,…

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