Like Nastya Brand & Lifestyle Celebrity Licensing 

‘ LIKE NASTYA ’ Partners With IMG To Launch Licensed Products Worldwide

‘ LIKE NASTYA ’ Partners With IMG To Launch Licensed Products Worldwide Anastasia Radzinskaya, the six-year old YouTube sensation who vlogs under the name Like Nastya, has partnered with IMG to develop a line of licensed consumer products for her global fanbase. Ranked third on Forbes’ list of the highest grossing YouTube channels with more than 3.3 billion monthly views and almost $20 million in annual advertising revenue, the internet star is managed by Eyal Baumel from Yoola, and represented by WME, part of the Endeavor network alongside IMG. Born…

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Brand Licensing Corporate Brand Know-How 

Your way to World-Class Brand Licensing Program

Licensing is the best way for a brand to develop its activities in a field that is different from its core business. Licensing enables companies whose brands have high preference to unlock a brand’s latent value and satisfy pent up demand that exists. After Apple launched the iPod a number of years ago it created an immediate need for accessories; Apple could have chosen to manufacture and distribute these themselves, but decided they were not core to the business and therefore, chose to satisfy the need through licensing. Licensing the iPod…

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Sports Licensing 

Chelsea FC prepares for Sports Merchandise and Licensing Show 2016

Chelsea FC is making preparations for the return of the popular Sports Merchandise and Licensing Show this month. The popular show, hosted by the Premiership football club, will be held at Stamford Bridge on Monday, November 14th as it marks its third year on the industry calendar. The show aims to provide a platform for licensees and suppliers already working in, or looking to break into the sport merchandise industry, offering them the chance to showcase products to a host of key customers. This year’s show will see the return popular…

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