Character & Entertainment Character Licensing 

Now, fans can become Pixar Superheroes with ‘Lego The Incredibles’ game

Reading Time: < 1 minute Post Views: 4,341 Warner Bros. Interactive Entertainment, TT Games, The LEGO Group, Disney and Pixar have joined hands to create the new video game “LEGO The Incredibles.” “The Incredibles franchise, full of super-powered characters, adventures and teamwork, combined with all of the humor, puzzle-solving elements and unexpected surprises of LEGO games makes for the perfect combination for players,” said Tom Stone, managing director, TT Games Publishing. Check out the official announcement trailer here: The new video game invites players to explore a variety of story levels with the Incredibles family/.…

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Brand Licensing 

Lego Group appoints Initiative as global media agency

Reading Time: 2 minutes Post Views: 4,998 The Lego Group has appointed Initiative a media agency from as global media agency. The agency belongs to IPG Media brands. The account was won post a multi-agency pitch. In a press release, Julia Goldin, chief marketing officer, The Lego Group said, “We are excited about working with the Initiative team to connect with parents and kids in new, innovative ways. After an extensive global review, we believe that Initiative’s digital-first approach, international reach and strong local insights will support our long-term ambition to bring LEGO play…

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