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Brand Licensing 

Smiley Co. partners with Lannoo

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The Smiley Company has signed a partnership deal with leading back to school licensing partner Lannoo. With this, the former continues the cross category brand extension for Rubik. Lannoo joins a host of new Rubik’s licensees, as the brand continues to branch into a wide variety of new product categories and develops its business globally. Smiley CEO Nicolas Loufrani said: “We are very happy to have our long term Smiley partner trust us on the Rubik’s brand. Based on the absolutely unique lifestyle positioning we have created under the “art of smart” slogan,…

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TV Series Licensing 

J&M Brands appoints number of licensees for Miraculous series

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J&M Brands has appointed a number of new licensees for Zag and Method Animation’s series Miraculous in the Benelux region. The new licensees include Canenco (arts & crafts, dress-up), Vadobag (bags), Global Industry (inflatables, tents, outdoor toys, gifts) and Lannoo (stationery). The new partners will cover categories including apparel, personal care, arts & crafts, stationery, bags, gifts, watches & clocks, fashion accessories, bed and bath textiles, toys and home décor. These appointments follow recent deals with four new UK licensees for the series, which include Gosh! Designs at PMS International, IglooBooks, Kokomo and Roy Lowe.…

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