Smiley Co. partners with Lannoo
Reading Time: 2 minutes Post Views: 4,727 The Smiley Company has signed a partnership deal with leading back to school licensing partner Lannoo. With this, the former continues the cross category brand extension for Rubik. Lannoo joins a host of new Rubik’s licensees, as the brand continues to branch into a wide variety of new product categories and develops its business globally. Smiley CEO Nicolas Loufrani said: “We are very happy to have our long term Smiley partner trust us on the Rubik’s brand. Based on the absolutely unique lifestyle positioning we have created under the “art…
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