Collaborations Sports 

LaLiga signs a 3-year deal with Viacom as Facebook deal ends

Reading Time: 2 minutes Post Views: 357 LaLiga signs a 3-year deal with Viacom as Facebook deal ends LaLiga enters into a broadcasting partnership with Viacom 18 for the next three years. After airing the tournament free of charge on popular social media network, Facebook, The program will now be broadcasted on youth channel MTV along with some regional channels. One can even catch the live stream on Voot and Jio platforms.  Football’s popularity has risen over the past decade. The 91st season of Laliga is one of the most viewed tournaments across the…

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LaLigaSportsTV: Free access to live Spanish sport with new OTT service

Reading Time: 2 minutes Post Views: 1,366 LaLiga has officially unveiled its OTT (over-the-top) service, LaLigaSportsTV, which offers fans free coverage of live Spanish sporting competitions via mobile and connected devices. This service, designed by LaLiga, will boost the visibility and exposure of all Spanish sport, with matches also to be made available internationally via a catch-up service. Through this platform, LaLiga aims to support the development of audio-visual offerings for sports that do not receive coverage through traditional media channels and whose content distribution has been limited for fans. LaLigaSportsTV was created with…

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Sports Licensing 

SPN join hands with Facebook to telecast ‘LaLiga’ on TV in India

Reading Time: < 1 minute Post Views: 2,026 Sony Pictures Networks India (SPN) has partnered with Facebook to telecast the Spanish top division football league, LaLiga, on TV in India this season. As per the association, over 100 selected matches will be telecast on SPN’s sports channels, including the key clashes, El Clasico and Madrid Derby. All matches will still be available for free on Facebook. Rajesh Kaul, Chief Revenue Officer Distribution, and Head – Sports, Sony Pictures Networks India said, “We have been committed to LaLiga for the past four years and we are…

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