Collaborations Fashion & Accessories 

Instagram, Lakme Fashion Week join hands to celebrate and embrace fashion!

Reading Time: 2 minutes Post Views: 2,641 Instagram in association with Lakme Fashion Week curated a masterclass with prominent homegrown brands and designers. The top-notch designers include Shantanu & Nikhil, Pero, Nicobar and Jaypore to discuss and share best practices inspiring other fashion businesses to harness the power of visual storytelling through Instagram. Instagram, which was founded in 2010 as a photo-sharing app, has surpassed 1 billion users currently. The fashion community has embraced Instagram since the beginning and continues to push the boundaries by constantly innovating and experimenting on the platform. Recognizing the…

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Apparel Licensing Fashion & Accessories 

Sustainable fashion label ‘Usha Silai’ launches exclusively at Ogaan

Reading Time: 3 minutes Post Views: 2,446 Usha Silai, the sustainable fashion label created by Usha International Limited, has launched its sustainable fashion label ‘Usha Silai’ in consultation with IMG Reliance on Friday. The collection has been launched exclusively at multi-brand fashion outlet Ogaan at their Malcha Marg store in New Delhi. The first collection under the label has been curated by designers Amit and Richard Pandav, Sayantan Sarkar, Soham Dave, and Sreejith Jeevan, along with local women from Usha Silai Schools in the Rajasthan, Bengal, Gujarat, and Puducherry clusters, respectively. The company said…

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