Apparel Licensing Character Licensing 

Walt Disney collaborates with Lacoste for ‘Mickey Mouse’ apparel collection

The Walt Disney Co. has inked a deal with lifestyle brand Lacoste for a new collection of apparel and accessories to celebrate Mickey Mouse’s 90th anniversary and Lacoste’s 85th year. The new collection features both Mickey and Minnie Mouse across about 30 pieces including sneakers, leather goods, polos, tees, sweatshirts and accessories for kids and adults. The new Mickey and Minnie range is set to debut at Lacoste stores on November 1 in the U.S, and the worldwide rollout date has been scheduled to November 14. Meanwhile, India has also…

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Apparel Licensing 

Lacoste to celebrate Olympic heritage with new apparel collection

The International Olympic Committee partnered with Lacoste for a long-term licensing deal. As per the collaboration, the pair will launch the first exclusive Olympic Heritage lifestyle apparel collection. The exclusive line will be developed by Lacoste and in line with the IOC global licensing strategy. The new men’s clothing and accessories collection will feature limited-edition pieces reflecting the graphic legacy of Olympic Games. Timo Lumme, managing director of IOC Television and marketing services, said, “We are delighted to announce the launch of this new collection, which marks the beginning of…

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