Cricketer KL Rahul launches exclusive lines of ‘Gully’ on Koovs

Reading Time: < 1 minute Post Views: 18,599 Indian cricket superstar KL Rahul launched exclusive lines of his new athleisure brand ‘Gully’ on Koovs.com. Gully is a cult brand inspired by street sport, rap, and hip-hop, with an emphasis on comfort, quality, and affordability, aimed at the youth of India. According to the young cricketer, the brand ‘is rooted in culture, music, and fashion’. Mary Turner, CEO of Koovs was quoted as saying, “Athleisure and streetwear are highly popular with our globally connected, tech-savvy and style-conscious 20-something customers. KL Rahul is an icon of youth…

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