Apparel Licensing 

Forever 21 celebrates Kodak’s iconic brand with new apparel collection

Reading Time: 2 minutes Post Views: 2,234 Kodak and fashion retailer Forever 21 have teamed up on a new apparel collection for the Fall 2018 season featuring some of Kodak’s many logos and designs from the Kodak brand’s storied history. The collection offers women’s t-shirts, crop tops, jackets, and loungewear. The men’s line includes tees, polos, pullovers, and jerseys. Altogether twenty-six different items will be available in 600-plus stores globally and are available in men’s, women’s and junior sizes. The bright and vibrant apparel uses many of the original colors from Kodak branding and…

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Brand Licensing Corporate Brand 

Thomson all set to expand manufacturing capacity, product line-up

Reading Time: < 1 minutes Post Views: 2,606 Television brand Thomson, owned by France’s Technicolor SA, is expanding its manufacturing capacity and product line-up with an aim to become the top three online television brands in India with 20% share. According to an ET report, Thomson entered into an exclusive licensing agreement with Indian contract manufacturer, Super Plastronics. As per the deal, it launched three television models in April at an aggressive price selling exclusively through Flipkart. The brand unveiled its 43 UHD 4K, 40 smart and 32 smart TV’s. Besides Thomson, Super Plastronics holds…

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Brand Licensing 

After TVs, Kodak plans to expand brand licensing business in India

Reading Time: 2 minutes Post Views: 3,519 As one of the most iconic brands of the world, the Kodak consumer products business continues to do wonderful business. Following the success of Kodak branded television in India, the Eastman Kodak Company is now looking to expand its brand licensing business footprint in India by launching products in multiple categories, which includes mobile phones and apparel, according to a Livemint report. The company seeks to have 5-7 brand licensees in India by the end of the year. Moreover, the company is also planning to generate 5-10%…

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Brand Licensing 

Kodak signs Smart International to develop 3D printing ecosystem

Reading Time: < 1 minutes Post Views: 5,881 Kodak has signed on Smart International to develop a Kodak 3D Printing Ecosystem that will set a new standard for professional 3D printing.The Kodak 3D Printing Ecosystem includes the Kodak Portrait 3D Printer as well as the Kodak 3D Printing Filament which features low moisture content, high melt flow index and precise diameter and roundness for top-notch prints. “Professional 3D printing is a fast-evolving growth category Kodak has had its eye on for a while,” observed Joel Satin, vice president and director, brand licensing, Kodak. “We are…

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