Brand Licensing 

eOne unveils new licensees and partnerships that would fuel growth of PJ Masks in the UK

Reading Time: 3 minutes Post Views: 5,385 Entertainment One (eOne) has unveiled the new licensees and promotional partnerships that will fuel growth and brand awareness for its pre-school superhero property PJ Masks in the UK. The licensor will expand the footprint of PJ Masks in the UK when it welcomes five new partners to the UK consumer products programme taking the total number of licensees to 34. New partners that would launch products from spring 2018 include HTI for diecast, novelty and role play toys, Kinnerton for confectionery, Greencore for celebration cakes, VMC for…

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Merchandise Licensing 

Sutikki taps another group of licensing partners for Moon and Me

Reading Time: < 1 minute Post Views: 2,769 Sutikki, the kids and family division of Bento Box Entertainment, has signed another group of new U.K.-focused licensing partners for Moon and Me, the upcoming pre-school series from Andrew Davenport, known for series like Teletubbies, In the Night Garden. The new additions join Sutikki’s first wave of U.K. partners as well as Hasbro and Scholastic  that are already on board as global partners for the brand. The new U.K. licensees include Cube for mobile games and apps, Spearmark for lunchware, drinkware and tableware, Dreamtex for linens and home products including duvet covers, pillow cases,…

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Merchandise Licensing 

e-One’s PJ Masks on way to expand global merchandise programme

Reading Time: < 1 minute Post Views: 2,125 Thanks to new partners in Asia Pacific, Latin America the UK and Australia, Entertainment One’s pre-school series PJ Masks is expanding its global merchandise programme. Global master toy partner Just Play will roll out products next month in the Asia-Pacific region where Medialink has teamed up to represent the property in mainland China, Hong Kong, Taiwan and South East Asia. Dianos will manage activities in Korea, and Bradford Licensing will rep the brand in India. Just Play’s toy line will hit Latin America in August in partnership with local…

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TV Series Licensing 

Cartoon Network acquires three UK licensing partners

Reading Time: < 1 minute Post Views: 5,322 Cartoon Network EMEA has signed new UK licensing partners for The Powerpuff Girls reboot. Three new partners in publishing, back-to-school and confectionery have joined the already large roster with products set to hit shelves for Easter 2018. While Hachette has signed on as the master publishing partner for the UK and is producing a series of fiction paperback books, guidebooks and sticker activity books starting this month. ZAK joins the accessories category to launch lunchware products for back-to-school and Kinnerton is developing a line of confectionery products…

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