Apparel Licensing 

Lingerie brand Undiz unveils Betty Boop collection

Reading Time: < 1 minute Post Views: 3,199 King Features, the exclusive worldwide licensing agent for Fleischer Studios, has partnered with lingerie brand Undiz for a collection of underwear. The designs were inspired by Betty Boop, a fashion icon of the modern age and the original “It” girl. Biplano Licensing brokered the transaction. “Undiz’ flirty and unique style make them a perfect fit for Betty Boop, who has personified those qualities for decades,” said Carla Silva, VP, and GM, Global Head of Licensing for King Features. The Betty Boop-inspired collection includes nightwear, swimwear, and underwear…

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Accessories Licensing Apparel Licensing Character Licensing 

King Features, Bellerose join hands for ‘Popeye and Olive Oyl’ fashion collection

Reading Time: < 1 minute Post Views: 3,865 To celebrate the spinach-lover’s 90th Anniversary, King Features Syndicate collaborates with Bellerose for the iconic Popeye and Olive Oyl fashion accessories. The transaction was brokered by Biplano Licensing. As per the deal, Bellerose has launched an exclusive collection for boys and girls paying homage to the fun, romantic and fashionable universe of the cartoon duo. The apparel collection will feature playful prints, pre-worn looks and timeless pieces made in true Bellerose fashion. (Image Courtesy: Licensing Biz) “Bellerose’s trendy and whimsical designs perfectly capture the essence of Popeye…

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King Features hires new people to strengthen its core team

Reading Time: < 1 minute Post Views: 2,518 King Features – the licensor for Popeye and Betty Boop has been on hiring spree to strengthen the firm’s aggressive expansion plans into entertainment and new artist and IP acquisition. This move came ahead of the Licensing Expo 2018, which took place at the Las Vegas from May 22-24. Here’s a list of the new joinees: Ricky Li and Christina Nix Lynch have been appointed as directors of licensing Bridgette Bek appointed as the senior director of digital marketing Erinn Smart has joined in as director of…

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Character & Entertainment 

Popeye’s 90th Anniversary: King Features unveils score of new partnerships

Reading Time: 2 minutes Post Views: 5,945 Ahead of the 90th anniversary celebration of its animated sailor character “Popeye”, King Features has unveiled a score of new associations. Here’s where you can spot the spinach-loving sailor: T-shirts and sweaters in Canada from Vision/Eleven Apparel Apparel, accessories and novelties from American Features Corporation in Japan Adult and children’s apparel from Saborn and Manifatture in Benelux and Italy T-shirts, hoodies and pajamas from Oaktarget Garments in the UK and Ireland Performance swimwear and accessories from Taymory across multiple territories Adult tees from Chocoolate in Hong Kong,…

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King Features appoints C.J. Kettler as president

Reading Time: 2 minutes Post Views: 4,461 King Features Syndicate, the home to characters like Popeye and Betty Boop has tapped C.J. Kettler as president. King Features, a member of the Hearst Entertainment & Syndication group, distributes comics, columns, puzzles and games to print and digital outlets and licenses both brands and comic characters for entertainment programs, as well as consumer products. Kettler will focus on new initiatives for King Features’ stable of brands in digital video entertainment across multiple platforms and introduce its classic characters to a new generation. She succeeds T.R. “Rocky” Shepard…

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Fashion Licensing 

King Features appoints Megalicense International as licensing agent in the Russian market

Reading Time: 2 minutes Post Views: 2,098 Worldwide licensor of Betty Boop and Popeye, King Features has appointed Megalicense International to serve as its licensing agent in the Russian market. For Betty Boop, Megalicense will focus on further expanding the character in the fashion world while the athleisure sector will be a key focus for the Popeye brand. “King Features represents the continuous development of Megalicense in the fashion and lifestyle segments with brands having high potential that can find a strong customer recognition and identification with Russian customers,” said Friderico Gatti, general manager,…

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TV Series Licensing 

King Features appoints eight license agents for Betty Boop and Popeye

Reading Time: < 1 minute Post Views: 3,098 New York-based print syndication company King Features, the worldwide licensor for properties including Betty Boop and Popeye, has appointed eight new licensing agents. Partners include Vertical Licensing (Brazil), Segal Licensing (Canada), Medialink (China, Hong Kong, Singapore, Taiwan, Thailand, Indonesia), Licensing Dynamics International (Israel), Asiana Licensing (Korea), Copyright Licensing Agency (the Middle East), AMV Licencias (Peru) and Mon Entertainment (representing Beetle Bailey, Flash Gordon, Hagar the Horrible and The Phantom in Mexico, Latin America). The appointments are part of a larger plan to expand King Features’ licensing programs…

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Event News 

LIMA to hold licensing sessions at the time of Licensing Expo in May

Reading Time: 2 minutes Post Views: 2,792 The International Licensing Industry Merchandisers’ Association (LIMA) has declared open a lot of Licensing University sessions featuring numerous trending issues and a who’s who of experts. Licensing University will take place from May 22-25 at the Mandalay Bay Convention Center in Las Vegas alongside Licensing Expo which is owned and organised by UBM and sponsored by LIMA. The Expo begins on May 23. Cole Gahagan, chief commercial officer of Fanatics, will deliver the keynote address “Licensing in the On-Demand Economy,” which will look at how Millennials and…

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Brand Licensing 

Norway’s King Freatures ties up with Moods of Norway for its iconic Popeye brand

Reading Time: < 1 minute Post Views: 4,635 Norwegian clothing brand King Features has launched a new men’s collection of monochrome long and short sleeve t-shirts, sweatpants, polo shirts, shorts, boxers, socks and pajama bottoms. For this purpose, it has detailed a new fashion collaboration with Moods of Norway for its iconic Popeye brand. The clothing brand has launched a new men’s collection of monochrome long and short sleeve t-shirts, sweatpants, polo shirts, shorts, boxers, socks and pajama bottoms. The line is now available across 20 Mood stores as well as Brandstad in Norway and…

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Food & Drink Food Licensing 

King Features partners with Food Business Consult for Betty Boop diner

Reading Time: < 1 minute Post Views: 4,149 King Features has partnered with Food Business Consult Inc. to open the first official Betty Boop-themed diner in Japan. Copyrights Asia, King’s Japanese licensing agent, brokered the deal. The new restaurant is reminiscent of a 1950’s U.S. diner and showcases an array of branded signage and décor. The menu also features classic food items found in an American diner, as well as regionally inspired dishes such as Tex-Mex and Cajun-style cuisine. It also includes Betty Boop-decorated food items, particularly desserts. Currently in development, the diner will also…

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