Merchandise Licensing 

Kellogg’s can let you have breakfast with Blue. Here’s how

Reading Time: < 1 minute Post Views: 1,895 Universal has partnered with Kellogg’s for limited-edition Kellogg’s Frosted Flakes and Keebler Fudge Stripes with exclusive packaging and content from Jurassic World: Fallen Kingdom. The limited-edition boxes feature audio and visual elements, including more than five minutes of behind-the-scenes footage from Jurassic World: Fallen Kingdom. Other select Kellogg’s and Keebler packages at retailers in the U.S. will feature a unique Shazam code that will unlock various interactive games and content for those who cannot get their hands on the limited-edition boxes. Kellogg has produced only 200 boxes,…

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Brand Licensing 

Kellogg’s teams up with Uniqlo to bring out a collection of t-shirts

Reading Time: < 1 minute Post Views: 6,161 Kellogg’s has joined forces with specialty retailer Uniqlo to develop and unleash a collection of graphic t-shirts featuring Kellogg’s vintage characters. The new men’s t-shirt collection will highlight four different brand mascots that would include Frosted Flakes’ Tony the Tiger, Froot Loops’ Toucan Sam, Coco Pops’ Coco and Sugar Smacks’ Smaxey. The Kellogg’s-branded t-shirts will be available in Uniqlo stores and online at Uniqlo.com through August. Uniqlo currently operates more than 1,800 stores across 19 countries.  

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Food & Drink Food Licensing Know-How 

Freaky Friday – 5 Food & Beverage Licensing Stories You Ought To Know

Reading Time: 3 minutes Post Views: 2,483 When we go shopping at the supermarket, the main thing we do is buying food or beverage but in the majority of the cases, we buy licensed products without the knowledge of our conscious mind. Food and beverage licensing is one of the most important category of licensing for the licensing industry. Only great marketers know that licensing is the steadiest way to lift profits. If licensing deals are done right then they are the most beneficial decisions ever. This Freaky friday we tell you about five…

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