Celebrity Licensing Collaborations 

Myntra to collaborate with Justin Bieber for a new fashion label?

Reading Time: 2 minutes Post Views: 3,248 Myntra, the FlipKart owned fashion and lifestyle e-tailer has reportedly entered into a partnership with pop-sensation Justin Bieber to unveil a co-branded fashion label. Myntra has been mailing a survey to men between 15 and 35 years of age to know about their opinion about popular male musicians. At present Myntra has seemingly already signed the deal with Bieber, it will be interesting to see the public reaction. The email prompts users to take a survey and asks them about their musical preferences, and about how they…

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Accessories Licensing Apparel Licensing Fashion Licensing Sports Licensing 

Rihanna to unveil Fenty Puma Debut Collection with Pop-up stores

Reading Time: < 1 minute Post Views: 3,178 After debuting her street style-inspired Fenty x Puma collection at New York Fashion Week in February, Rihanna’snew line will finally arrive in stores next week, including two pop-up locations in New York and Los Angeles. Fans will be able to get their hands on items from retailers including Bergdorf Goodman, Six:02 and Puma, as well as two pop-up stores in New York and LA. Rihanna’s first collection will boast a jumper, jacket, sweatpants and a maxi dress, with more items set to join in October and November. Rihanna…

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Celebrity Licensing Entertainment Licensing Fashion Licensing 

Justin Bieber teams up with Forever 21 & Bravado for new clothing line

Reading Time: < 1 minute Post Views: 3,392 Justin Bieber may have axed Instagram but surely does have a new business partnership with Forever 21 for apparels The singer is now officially a designer, taking after fellow performer Kanye West, and bridging the gap between music and fashion. Justin Bieber, in collaboration with Bravado, will launch an exclusive capsule collection of his Purpose World Tour for fashion retailer Forever 21. The eight-piece range will include both sleeveless and short-sleeve t-shirts donning images of the popstar, as well as an assortment of long-sleeve t-shirts, hoodies and…

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