Ginsu Partners with JRL Group to launch a brand licensing program

Ginsu, one of the most well-known brands in the cutlery industry, has partnered with JRL Group, naming them as the brand’s exclusive licensing agency. Going forward JRL Group will be charged with developing and managing a strategic licensing program across multiple categories. Ginsu knife sets have been a mainstay in the cutlery industry since its launch in 1978.  Ginsu became a household name because it was one of the very first brands to market directly to consumers. It has even been said that Ginsu was the innovator that brought us…

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