Brand & Lifestyle Brand Licensing Merchandise Licensing 

Game of Throne season 8: How brands banked on the merchandizing bizs

Reading Time: 4 minutes Post Views: 1,713 Winter is coming’ yes Game of Thrones fans experienced winter this summer season with the launch of the much awaited Game of Thrones season 8. The GoT mania took Indian fans by storm in the days leading to its final season opener, as pointed out by internal data at Instagram, India. India emerged as the fourth country globally where users were most excited about the fantasy series and the only Asian country to feature in the top five. According to reports, the highest volume of GoT-related content…

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Food Licensing TV Series Licensing 

Fans of ‘Game of Thrones’ rejoice! Whisky is coming this winter

Reading Time: 2 minutes Post Views: 2,482 While fans have to wait to witness the final battle in the “Game of Thrones” until sometime in 2019, but they can drown their sorrows with some scotch whiskeys. Confused? Famed scotch maker Johnnie Walker is launching single malt scotch whisky collection inspired by the villainous White Walkers of HBO’s hit series. The limited-edition collection is inspired by the Seven Kingdoms of Westeros, where the saga takes place and the prominent families in the TV series. Liquor giant Diageo revealed a special Johnnie Walker Blended Scotch Whisky called ‘The…

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