Brand & Lifestyle Brand Licensing Merchandise Licensing 

Game of Throne season 8: How brands banked on the merchandizing bizs

Winter is coming’ yes Game of Thrones fans experienced winter this summer season with the launch of the much awaited Game of Thrones season 8. The GoT mania took Indian fans by storm in the days leading to its final season opener, as pointed out by internal data at Instagram, India. India emerged as the fourth country globally where users were most excited about the fantasy series and the only Asian country to feature in the top five. According to reports, the highest volume of GoT-related content on Instagram came…

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Celebrity Licensing Fashion Licensing 

Nick Jonas launches first fragrance with John Varvatos

Singer and actor Nick Jonas launched his first fragrance with John Varvatos. The ‘Jumanji 2’ actor has been working with American designer John Varvatos since January, first as the face of the label and then on a fashion collection. The collaboration project will sport the label JV x NJ. Sharing a glimpse, the actor took to the Twitter and wrote, “Proud to present the latest piece from my collaboration with @johnvarvatos… #JVxNJ the fragrance for men is out now.” Proud to present the latest piece from my collaboration with @johnvarvatos……

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