Brand & Lifestyle Sports 

Kings XI Punjab welcomes Aaj Tak as title sponsor

Kings XI Punjab launched their new jersey and announced a range of partners that will support the team this season in the VIVO Indian Premier League. “We are delighted to unveil the new jersey and announce our partnership this year with the news channel Aaj Tak, a TV channel known as much for its in-depth analysis delivered in double quick time as for its credibility,” said KXIP CEO Satish Menon. “A brand of that repute coming on board is a proud endorsement of Kings XI Punjab’s intrinsic values. “We head…

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Collaborations Corporate Brand 

ZEE5 ties up with Reliance Jio, sign content sharing deal

After two months of tough negotiations, ZEE Entertainment Enterprises, and Reliance Jio Infocomm, India’s leading digital services provider announced that an agreement has been achieved to release ZEE’s entire content library on Jio’s platforms, with immediate effect. This decision will enhance the experience of over 227million subscribers of Jio, giving them access to Zee’s content, which comprises 37 live channels, a statement from the company said. Speaking on this decision, Amit Goenka, CEO, Zee International & Zee5 Global, said, “We are extremely glad and excited about this positive development. As…

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