Character Licensing Know-How 

FREAKY FRIDAY: Garfield is the first characters to enter Indian licensing market

Reading Time: 3 minutes Post Views: 4,507 Be it Disney’s Mickey Mouse or Garfield – character and entertainment licensing is one of the largest segments of the licensing business, which is mostly recognized by the general public. The segment includes properties primarily from feature films, television shows, video games and online entertainment. Garfield is the first characters to enter Indian licensing market with its licensing program in the late 1990s. The lasagna-loving cat and its partnerships with numerous licensees have enabled wide availability of its merchandises across the country. The Garfield merchandise is licensed…

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Character & Entertainment Character Licensing 

No politics for Monday-hating Garfield! Cartoonist Jim Davis reveals why

Reading Time: 2 minutes Post Views: 3,130 The brainchild behind the creation of the “big orange cat” doesn’t want the lasagna-loving creature to be dated by dealing with politics. Jim Davis, an Emmy Award winner, stated “Garfield”, which holds the Guinness World Record for being the world’s most widely syndicated comic strip, is not going to enter political space ever. Jim did not want Garfield to be an American, rather wanted him to be an Indian or a Chinese or British. “I felt that they dealt with politics in rest of the newspapers… it…

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