Jakks Pacific re-hires Jared Wolfson as Sr. Vice President

Reading Time: < 1 minutes Post Views: 4,488 American toy company Jakks Pacific has re-hired Jared Wolfson as Senior Vice President, Digital Marketing and the head of Studio JP.He had earlier worked for the studio between July 2007 and November 2013. “Rejoining the Jakks family is a great next step in my career,” stated Wolfson. “I look forward to working with the various segments of business in driving product awareness and purchase conversion, while also developing, launching and marketing original integrated Kids and Family entertainment franchise initiatives.” “As we continue to grow our digital and entertainment footprint, we…

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Toy Licensing 

Jakks Pacific reports Q3 loss

Reading Time: 2 minutes Post Views: 2,588 Toymaker Jakks Pacific has reported net sales of US$262.4 million in Q3 2017, showing a climb down from US$302.8 million in the same period last year. According to chairman and CEO Stephen Berman, Jakks’ third quarter came in below expectations due in large part to company’s paused shipments to Toys “R” Us in anticipation of and as a direct result of the retailer’s bankruptcy filing. The company also reported losses in Q1, following a year of new category investments, and in Q2, driven by a decline in demand for film-related licensed…

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Toy Licensing TV Series Licensing 

Jakks Pacific teams up with Disney Pixar for launch of new toys

Reading Time: 2 minutes Post Views: 5,274   Jakks Pacific has teamed up with Disney Pixar for the launch of new toys based on the upcoming film The Incredibles 2. As part of the global master toy deal, Jakks will manufacturer, market and distribute action figures, accessories, play-sets, interactive toys, pre-school toys, role-play and dress-up items and more. “We’re thrilled to extend our relationship with Disney and be named the master toy licensee for The Incredibles franchise,” commented Stephen Berman, chairman and CEO at Jakks Pacific. “We are looking forward to working with the remarkable…

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Merchandise Licensing 

Hectic full-scale licensing and merchandising programming before Justice League hits the screen

Reading Time: 2 minutes Post Views: 4,255 Though the release of Justice League is four months away, the world will still be able to rely on the Justice League, thanks to a full-scale licensing and merchandising programme for the movie courtesy of DC Entertainment and Warner Bros. Consumer Products (WBCP). WBCP has partnered with toy manufacturers like Mattel, The Lego Group, Rubie’s Costumes, Funko, Jakks Pacific, Hot Toys, Kotobukiya, Bioworld, Under Armour and Converse, as well as a retailer lineup that includes Walmart, Target, Toys ‘R’ Us, Amazon, GAP, Hot Topic and Party City…

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Toy Licensing 

Jakks Pacific in a multi-year licensing agreement with baby brand Chico

Reading Time: < 1 minutes Post Views: 2,173 Jakks Pacific has signed an exclusive, multi-year licensing agreement with European baby brand Chicco. The deal, that came into effect on July 1, will see the US toymaker exclusively manufacture, market and distribute early-childhood dolls, doll carriers, doll outfits and doll accessories in the US and Canada. The toy line will be inspired by Chicco’s specialized products for infants. Chicco is the largest infant brand in Europe and part of the global Artsana Group, a holistic lifestyle company. The Italy-based company offers a range of products for babies and…

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Toy Licensing Uncategorized 

DHX Brands and Dentsu Ent. appoint JAKKA Pacific as master toy licensee

Reading Time: 2 minutes Post Views: 3,648 DHX Brands, the dedicated brand management and consumer products arm of DHX Media and Dentsu Entertainment USA, have appointed JAKKS Pacific, Inc. as worldwide master toy licensee (excluding Asia) for its new animated series Mega Man, a DHX Media, Dentsu Entertainment USA co-production.   Peter Byrne, EVP, DHX Brands, said, “With 30 years of heritage Mega Man is a truly iconic kids’ brand. We’re looking forward to working with JAKKS to bring an inspirational range of toys to a whole new audience. It’s an exciting addition to…

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Merchandise Licensing Toy Licensing 

Warner Bros., DC Entertainment in a licensing agreement

Reading Time: < 1 minutes Post Views: 3,837 As the release of the Wonder Woman film on June 2 nears, Warner Bros. Consumer Products (WBCP) and DC Entertainment have got into a global licensing agreement to promote the heroine’s first solo feature film. This activity has materialised into a first-to-market deal with global toy partner Mattel and Walmart that includes an exclusive two-pack doll set featuring Wonder Woman and her ally Steve Trevor. Other film-inspired dolls and role-play toys can be exclusively seen on the shelves of Walmart stores till April 28. Soon after the period ends, the…

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Accessories Licensing Toy Licensing 

Jakks Pacific renews licensing agreement with two

Reading Time: < 1 minutes Post Views: 2,665 California-based Jakks Pacific has renewed its licensing agreement with Disney Consumer Products and Interactive Media (DCPI) in China where the toy manufacturer will continue to hold merchandise rights to several Mouse House entertainment properties. According to Jakks, the renewed licensing agreement will allow it to open new distribution channels and expand online sales as it increases its footprint in China. More than 50 Disney properties are covered by the multi-year deal including Disney Princess and Disney Frozen as well as newer brands like Moana and the rebooted Beauty…

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Toy Licensing Toys & Games 

Jakks Pacific launches new toy line ‘Cuppatinis’

Reading Time: < 1 minutes Post Views: 4,831 Leading U.S. toymaker JAKKS Pacific, Inc. kicks off 2017 with the launch of Cuppatinis™, a line of 3.5-inch dolls that children can transform from adorable dolls into beautiful teacups and back again. “Kids will love hosting their own tea parties with Cuppatinis™ dolls. These magical dolls transform from dolls to teacups with a simple flip of their skirts. It is a two-in-one tea party waiting to happen,” said Jill Nordquist, SVP Marketing, JAKKS Pacific. The dolls are available exclusively through Walmart in the US and Canada. The…

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Movie Licensing 

Disney unveils Moana’s first product line

Reading Time: < 1 minutes Post Views: 3,846 Disney has unveiled its first line up of consumer products based on its upcoming animated movie Moana. The studio has detailed a collection of toy lines from the likes of Hasbro, Jakks Pacific and Posh Paws, as well as published titles and puzzles. Hasbro leads the charge with the Musical Moana of Oceania, while Jakks Pacific introduces Moana’s Magical Necklace. Posh Paws adds to the lineup with its line of Kakamora Soft Toys, while Parragon Books and Ravensburger complete the initial roll out with the Moana Movie…

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