Collaborations Global Licensing 

ITV signs licensing agreement with Amobee

Reading Time: 2 minutes Post Views: 1,730 ITV, the UK’s biggest commercial broadcaster, announced that it has signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub. This will enable ITV to launch a new, fully programmatic, premium advanced advertising platform, uniquely built using Amobee’s advertising technology which allows advertisers complete control over the purchasing of their campaigns across ITV’s premium VOD service, the ITV Hub. This new functionality means ITV will now give…

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Entertainment Licensing 

One Animation signs slew of broadcasting agreements for season one of Oddbods

Reading Time: < 1 minute Post Views: 5,577 After the second season of its long-form animated TV series Oddbods went into production, One Animation has inked a slew of new broadcasting agreements for season one. The second season, that was given a go ahead earlier this year, has already been snapped up by Turner for its Cartoon Network and Boomerang kids channels in Latin America and Boomerang across EMEA. Additional broadcasters that have acquired the season one of Oddbods include Nickelodeon (Benelux), SVT (Sweden) and Carousel (Russia). The first season also airs on Disney (Asia), Canal+ (France…

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