ITV signs licensing agreement with Amobee
Reading Time: 2 minutes Post Views: 1,850 ITV, the UK’s biggest commercial broadcaster, announced that it has signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub. This will enable ITV to launch a new, fully programmatic, premium advanced advertising platform, uniquely built using Amobee’s advertising technology which allows advertisers complete control over the purchasing of their campaigns across ITV’s premium VOD service, the ITV Hub. This new functionality means ITV will now give…
Read More