Merchandise Licensing Retail Licensing 

Shoppers Stop partners with Chennai Super Kings for exclusive merchandise

IPL fans have one more reason to rejoice! Indian fashion retailer Shoppers Stop has inked exclusive retail merchandise deal with Chennai Super Kings (CSK). The CSK exclusive merchandise offers a range of apparels, accessories, and footwears, including t-shirts and jerseys with graphic prints and quirky slogans and accessories such as caps, bags, and flip-flops. The products in the collection starts at Rs 399 onwards. Shoppers Stop also shared a video on Twitter and wrote, “Our lions are just a match away from victory. TheCSKSquad, it’s time to cheer the loudest…

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Merchandise Licensing Sports 

Merchandising a huge chance for IPL to monetise brand: Duff & Phelps Report

The Indian Premier League (IPL) and its franchisees can outdo other global sporting events to exploit the brand value for increasing their revenue collections through merchandising, according to corporate finance advisor Duff & Phelps report. According to the report, the premier T20 cricket hasn’t been able to monetize at a large scale through merchandising despite its huge popularity, but this could change in the next few years. “Merchandising, which has not picked up as anticipated, is a huge opportunity for IPL and the franchisees to monetize the brand, and we…

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Sports Toys & Games 

RCB, Nazara Games launch second mobile game – RCB Epic Cricket

Nazara Technologies Limited (Nazara) and Royal Challengers Bangalore have come together to launch their second mobile cricket game — RCB Epic Cricket. RCB Epic Cricket is a 3D realistic and simulative game featuring multiplayer mode that allows users to play versus other players across India. In this game, play as Virat Kohli, AB de Villiers along with team sensation Safaraz Khan and rule the pitch. Nazara has exclusive mobile gaming rights for a multiyear partnership with Royal Challengers Bangalore to license the intellectual property for curation of freemium games. HP…

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Merchandise Licensing Sports 

IPL 2018: The Souled Store brings official merchandises of KKR, Mumbai Indians

In what can be termed as good news for cricket fanatics, famous online destination for customized products ‘The Souled Store’ becomes partner for the sale of official Mumbai Indians and Kolkata Knight Riders merchandise. The exclusive merchandise will have the Mumbai Indian and Knight Rider’s official logo to confirm authenticity or genuineness of the product. The products include official practice jersey, Doodle backpacks, travel and official jersey, official fan jersey, badges, mugs and more. The price of the products ranges from Rs 250 to Rs 3570. The merchandise store also…

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Sports 

Star announces Prosenjit Chatterjee as brand ambassador of Bengali IPL feed

Star India has announced Bengali movie superstar Prosenjit Chatterjee as the brand ambassador for the Indian Premier League Bengali language broadcast. Star India is all set to live broadcast the IPL in six languages – Hindi, English, Tamil, Telugu, Kannada, and Bengali. The IPL Bengali language feed will be broadcast on Jalsha Movies. Meanwhile, Hotstar, Star’s VOD platform is going to simulcast the live action for the first time. In what could be termed as good news for regional viewers, Hotstar will also live feed IPL in all the six…

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