Geronimo Stilton forays in India with Bioworld apparel licensing deal

Atlantyca Entertainment has inked a licensing agreement with Bioworld Merchandising for apparel collection in India. The line will be based on the classic and new ‘Geronimo Stilton’ brands. India Brand Monk Licensing, brokered the transaction. According to the partnership, Bioworld will be working on a collection for boys and girls between the ages of 4 and 12 including T-shirts, tank tops, polos, sweatshirts, jackets, shorts, jumpers, pajamas, dresses, skirts and pants. “Bioworld is a best-in-class company and one of the most respected in our industry,” said Marco Piccinini, Atlantyca’s licensing…

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