Character & Entertainment Collaborations 

Kong Studio’s announces second collaboration with IMAX

Kong Studio announced its second collaboration with IMAX, this time creating a digital animation spot to support the IMAX release of superhero origin film, “Shazam!” from Warner Bros. and New Line Cinema. The latest IMAX spot for ‘Shazam!’ was produced in collaboration with IMAX from Kong’s new East London studio in Walthamstow with sound design by Father Ltd. Traditionally animated using TV Paint and comped in After Effects, the style of the spot draws directly from the film’s origin and used classic comic book half tone and action effects. The…

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Brand Licensing 

Blackberry, Lionsgate, IMAX among 150 iconic Canadian brands: Interbrand

Global brand consultancy Interbrand has released a list of 150 Iconic Canadian Brands as the country celebrates its 150th anniversary this year. The Interbrand list highlights 150 companies and brands that help to shape and define the Canadian experience and a host of organisations active in brand licensing were featured on this list, including: BlackBerry, Cirque du Soleil,Corus Entertainment, IMAX, Kraft Dinner, Lionsgate, Lululemon Athletics, MAC Cosmetics, Royal Canadian Mint, Spin Master, Tim Hortons and Toronto Maple Leafs Canadians themselves nominated the brands and then selected by Interbrand based on…

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