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IKEA Group chairman to headline Brand & Licensing Innovation Summit

Lars-Johan Jarnheimer talks brand innovation at one of the world’s most successful retailers at B&LIS (9-11 June 2021 online) IKEA Group chairman to headline Brand & Licensing Innovation Summit IKEA Group chairman Lars-Johan Jarnheimer will provide the opening keynote at the all-new Brand & Licensing Innovation Summit taking place from 9-11 June online. Innovate, Adapt, Disrupt: In Conversation with Lars-Johan Jarnheimer will be a fireside chat followed by a live Q&A with the audience giving delegates an exclusive opportunity to quiz a C-Suite leader at one of the world’s most…

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Brand & Lifestyle Collaborations Retail 

IKEA all set to foray into India in July, may trigger a price conflict

In what could give a stiff competition in the furniture market, Swedish furniture maker IKEA could trigger a price war in India’s USD 49.5 billion home furniture and furnishings market. The first 400,000 square feet IKEA store in Hyderabad, which will offer about 15% of its products at Rs 200 or less is all set to open in July. According to a Hindustan Times report, the world’s largest furniture retailer is set to reduce prices further to attract to a wider Indian audience. “We are very confident that we will…

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Collaborations Corporate Brand 

UrbanClap becomes ‘Furniture Assembly Service Partner’ for IKEA

UrbanClap has associate with IKEA as Furniture Assembly Service partner in Hyderabad. The world’s largest furniture retailer will open its first store of about 400,000 square feet property in Hyderabad’s Hi-tech city in summer. IKEA is a Swedish home furnishings retailer popularly known for its well-designed and affordable flat packed furniture and Do it yourself (DIY) concept. As part of this collaboration, consumers purchasing a select range of IKEA furniture from the store will be able to book furniture assembly services via the UrbanClap app or website. As a part…

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