Brand & Lifestyle Corporate Brand 

Tata, Reliance emerge as best Indian brands of 2019

Tata, Reliance Industries and Bharti Airtel emerged as the top three Indian brands of 2019, according a report by Interbrand, part of the Omnicom Media Group. Tata continued to hold the top position as its brand value grew by 6%, while Reliance’s brand value grew by 12%, according to Interbrand report. Apart from three top brands, HDFC Bank, LIC, State Bank of India, Infosys, Mahindra, ICICI Bank and Godrej were on the top 10 list. Royal Enfield, Bajaj Auto, Ashok Leyland, Hero, Maruti Suzuki and Mahindra are the auto brands featured…

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Brand Licensing Collaborations Merchandise Licensing 

ICICI Bank inks multi-year partnership with Manchester United

ICICI Bank announced a multi-year deal with Manchester United to create a range of competitive co-branded credit and debit card to the club’s 35 million Indian followers. Anup Bagchi, Executive Director, ICICI Bank said, “This collaboration further underscores our commitment to deliver innovative, powerful and distinctive value propositions to our customers. These co-branded cards are yet another compelling proposition to cater to the fans of the iconic football club in the country. This launch re-affirms our commitment to bring in world-class privileges to our customers.” As a part of the…

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Entertainment Licensing 

ICICI joins hand with Arka Mediaworks to introduce customized Bahubali debit cards

Betting big on the shoulder of the magnum opus Baahubali, the ICICI bank has joined hands with the Arka Mediaworks to introduce customized Baahubali debit cards for the ardent admirers of the film. As part of the ‘Expressions debit cards’, the collection includes eight samples including the scenes from movie as well as design elements. The news was shared at social media platform by the official social media handle of the bank. The post reads, “Love #Baahubali 2? Choose your favourite #Baahubali design & personalise it on your ICICI Bank…

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