Brand Licensing 

Entertainment One acquires fresh crop of licensing partners

Reading Time: 3 minutes Post Views: 3,069 Further extending Peppa Pig’s retail presence in the UK, Entertainment One (eOne) has got a fresh crop of licensing partners, gt into deal renewals and brand partnerships that will enhance its consumer products programme. The brand also welcomes new charity partner Movember with Daddy Pig joining in to support the men’s health charity this November. New partners joining the UK licensing programme and set to debut products from 2018 are Vitabiotics, the UK’s largest vitamin supplier which will launch a fun range of Peppa Pig shaped vitamins…

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Brand Licensing 

eOne unveils new licensees and partnerships that would fuel growth of PJ Masks in the UK

Reading Time: 3 minutes Post Views: 5,385 Entertainment One (eOne) has unveiled the new licensees and promotional partnerships that will fuel growth and brand awareness for its pre-school superhero property PJ Masks in the UK. The licensor will expand the footprint of PJ Masks in the UK when it welcomes five new partners to the UK consumer products programme taking the total number of licensees to 34. New partners that would launch products from spring 2018 include HTI for diecast, novelty and role play toys, Kinnerton for confectionery, Greencore for celebration cakes, VMC for…

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