HRX Brand Licensing Collaborations Event Event News 

Hrithik Roshan’s HRX pioneers brand-led live shopping experience on EORS-15

Reading Time: 3 minutes Post Views: 1,304 This marks the first ever brand-led live session by an Indian Superstar on Myntra’s recently launched social commerce platform to promote Brand HRX during the ongoing EORS The live session led by Hrithik Roshan for HRX attracted ~100k users, allowing them the opportunity to shop live Record sales for a particular brand on M-Live for a single session so far Hrithik Roshan’s HRX pioneers brand-led live shopping experience on Myntra’s EORS-15 Hrithik Roshan, becomes India’s first superstar to introduce  a large group of shoppers who had gathered…

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Celebrity Licensing 

Hrithik Roshan’s HRX to open first offline store in Bengaluru

Reading Time: < 1 minutes Post Views: 6,249 Bollywood actor Hrithik Roshan’s fashion brand HRX will open its first physical outlet this year in Bangalore followed by more stores in Pune, Delhi, and Mumbai, according to a Fashion United report. Currently, it sells exclusively on Flipkart’s fashion units Myntra and Jabong. The brand is also looking to add new categories such as eyewear, innerwear, and wearables. The company is also exploring international markets. HRX licenses various product categories and verticals to business partners including Myntra for fashion and accessories, Cure.Fit for fitness content and clean…

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Celebrity Licensing 

Cheating case filed against Hrithik Roshan, HRX brand issues clarification statement

Reading Time: 2 minutes Post Views: 4,588 After being accused of cheating, Bollywood actor Hrithik Roshan has issued a statement to clarify the matter. His statement read, “Hrithik Roshan and HRX Brand have no association with the matter in question in news. HRX Brand has been licensed to Global Fragrances for limited purposes. The license was terminated by HRX Brand because of defaults by Global,”. “Neither Hrithik Roshan nor HRX Brand are responsible to Muralidharan, the complainant. Neither HRX Brand nor Hrithik Roshan were responsible for engaging Muralidharan, the Complainant, and are not liable…

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Celebrity Collaborations 

#TuesdayTrivia: These celebrities invested in part-financing consumer product firms

Reading Time: 3 minutes Post Views: 3,234 While most of the celebrities forayed into fashion and hospitality sector, there are others who believed fitness as the ultimate thing. A league of celebrities has shifted their focus from brand endorsements to part-financing consumer products firms, and help influence sales. Venturing into businesses other than acting is not unheard of and joining the bandwagon is actor John Abraham. John Abraham has picked up a minority stake in a Mumbai-based chain of health, wellness, and beauty stores, Guardian Healthcare, which works as a franchise partner of US-based…

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Celebrity Licensing Retail 

Hrithik Roshan’s HRX to launch offline stores this year

Reading Time: 2 minutes Post Views: 3,525 Bollywood actor Hrithik Roshan’s fashion and lifestyle brand HRX is all set to launch its offline store this year, according to an Indian Retailer report. The fitness brand will initially set up five stores, starting from Bengaluru followed by Pune, Delhi and Mumbai. For setting up the physical stores, HRX is targeting malls to set up the stores. Besides, HRX is also planning to roll-out several new product categories soon. “The HRX fashion and accessories partnership is exclusive with Myntra in the e-commerce space and will continue…

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Celebrity Celebrity Licensing 

Hrithik Roshan invests Rs 6 crore in fitness startup Cure.Fit

Reading Time: < 1 minutes Post Views: 3,282 Bollywood actor Hrithik Roshan invests Rs 6 crore in Bengaluru-based fitness startup Cure.Fit. In August 2017, the startup had signed on Hrithik Roshan as its brand ambassador valued at Rs 100 crore, which is touted as one of the largest endorsement deal signed by an Indian startup. The five-year association includes the actor’s equity stake in the company in lieu of cash investment, promotions and royalty from his personal brand HRX’s specialized workout plan. According to the MCA filings, Hrithik invested directly in Cure.Fit and also through…

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Celebrity 

Kartik Aaryan becomes new face of Emami Fair and Handsome

Reading Time: 2 minutes Post Views: 8,067 After entering into the 100-crore club with its bromance movie “Sonu Ke Titu Ki Sweety”, Kartik Aryan’s popularity is soaring sky high every second day. Not only this, the actor is also becoming favourite amongst prominent brands wanting him as the brand ambassador. Replacing Hrithik Roshan, Kartik has been roped in as the new face of Emami Fair and Handsome to endorse their range of men’s products. The ‘Punchnama’ actor will endorse Emami’s range of men’s products and campaigns featuring the actor will be released during the…

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