IMG deals for Seat and Cosmopolitan’s Mii Cars

Reading Time: < 1 minute Post Views: 3,316 Hearst Magazines International has partnered with Seat to create a Cosmopolitan limited edition Mii, Seat’s utility vehicle, in a deal brokered by IMG. Mii by Cosmopolitan is a co-creation between Seat designers and Cosmopolitan editors and readers, who provided feedback to shape the design as well as helped in the development of the accessories included in the new model. “The Mii by Cosmopolitan is being designed to meet women’s needs in terms of daily usage. This new car will go beyond aesthetics; it is a functional vehicle where the design has a purpose,” says Susanne…

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