Toy Licensing 

Mattel declines Hasbro’s takeover approach

Reading Time: < 1 minutes Post Views: 2,596 Casting uncertainty over the potential combination of the world’s two largest toy companies, Mattel has declined Hasbro‘s latest takeover approach, it is understood. Mattel has informed Hasbro its proposal undervalues the company and does not take sufficiently into account the potential for regulators to reject the deal based on antitrust concerns. A strong ‘no’ from Mattel  indicates that Margaret Georgiadis who took over as the company’s chief executive in February, is seeking to drive a hard bargain in negotiations with Hasbro even though Mattel’s stock has significantly…

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Toy Licensing 

Hasbro approaches Mattel with a takeover offer

Reading Time: 2 minutes Post Views: 3,101   Hasbro has approached fellow toy giant Mattel with a takeover offer. The potential takeover bid which would see Hasbro’s My Little Pony and Transformers brands join forces with Mattel’s Barbie and Hot Wheels toys was first reported four days ago on November 10. According to a well-known analyst, an amalgamation between Hasbro and Mattel would control approximately 25% of the worldwide mass-market for traditional toys as well as significant portions of the US and domestic mass markets that comes to 30% and 40% respectively. “This merger…

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Toy Licensing 

Revenue of Hasbro up 7 pc in Q3 2017

Reading Time: 2 minutes Post Views: 2,212 While Toys ‘R’ Us’ filing for bankruptcy in has undoubtedly impacted Hasbro’s bottom line, the Rhode Island-based toymaker saw its revenue climb by 7% to US$1.8 billion in Q3 2017. Meanwhile, net earnings for the third quarter grew 3% to US$265.6 million while operating profit decreased slightly to US$360.9 million (compared to US$362.1 million last year). Toys “R” Us, along with certain of its US and Canadian subsidiaries, voluntarily filed for relief under Chapter 11 of the Bankruptcy Code in the US Bankruptcy Court for the Eastern District of…

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Entertainment Licensing 

Hasbro gets into children’s programming

Reading Time: < 1 minutes Post Views: 4,433 Hasbro is getting into children’s programming with the launch of Stretch Armstrong and the Flex Fighters on Netflix. “We have been waiting for just the right moment to re-imagine Stretch for a new audience and our friends at Netflix got it right away; they have been a tremendous partner,” said Stephen Davis, chief content officer and executive vice president, Hasbro. “We have hit a superhero sweet spot, and with Netflix’s global reach, kids across the world will fall in love with its fun characters and action-packed storyline,”…

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Toy Licensing 

Marvel to roll out brand new product collection to coincide with new edition of Spiderman

Reading Time: < 1 minutes Post Views: 3,449 <img class="alignnone size-full wp-image-3579" src="https://i1.movie Wonder Woman trailerwp.movie Wonder Woman trailercom/www.movie Wonder Woman trailerlicensingcorner.movie Wonder Woman trailercom/wp-content/uploads/2017/07/Spiderman.movie Wonder Woman trailerjpg?resize=640%2C320″ alt=”” srcset=”https://i1.movie Wonder Woman trailerwp.movie Wonder Woman trailercom/www.movie Wonder Woman trailerlicensingcorner.movie Wonder Woman trailercom/wp-content/uploads/2017/07/Spiderman.movie Wonder Woman trailerjpg?w=940 940w, https://i1.movie Wonder Woman trailerwp.movie Wonder Woman trailercom/www.movie Wonder Woman trailerlicensingcorner.movie Wonder Woman trailercom/wp-content/uploads/2017/07/Spiderman.movie Wonder Woman trailerjpg?resize=300%2C150 300w, https://i1.movie Wonder Woman trailerwp.movie Wonder Woman trailercom/www.movie Wonder Woman trailerlicensingcorner.movie Wonder Woman trailercom/wp-content/uploads/2017/07/Spiderman.movie Wonder Woman trailerjpg?resize=768%2C384 768w” sizes=”(max-width: 640px) 100vw, 640px” data-recalc-dims=”1″ />To coincide with the release of Spider-Man: Homecoming, Marvel will…

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Game Licensing 

Hasbro officially comes out with Gaming Crate

Reading Time: 2 minutes Post Views: 2,705 Hasbro has officially moved up the curtain on Gaming Crate which offers an exclusive collection of games delivered straight to kids’ doors every three months. The first Hasbro Gaming Crates, priced at US$49.99 plus shipping per crate, will hit US homes early this fall. Online sign-ups are now open, and subscribers will be charged automatically when their crate ships. Each box includes three games that are new to the Hasbro Gaming portfolio and have been curated by the company’s in-house experts. The crates fall into two themes: The Family…

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Event 

Online registration for 19th Brand Licensing Europe goes underway

Reading Time: 2 minutes Post Views: 3,174 Online registration for the 19th Brand Licensing Europe (BLE) has gone underway. BLE is the largest and most prestigious licensing event in Europe. Organised by UBM and sponsored by the International Licensing Industry Merchandisers’ Association (LIMA), it will take place from 10 to 12 October 2017 at Olympia London. Visitors to this year’s BLE will enjoy the brand new Gaming Activation area which will serve as an interactive space for demos and competitions and highlight the potential of gaming at retail, from concept to store. Among the…

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Game Licensing 

Hasbro unveils whole range of products before the release of Transformers: The Last Knight

Reading Time: < 1 minutes Post Views: 2,785 With the release of Transformers: The Last Knight round the corner (June 23), Hasbro has unveiled a whole range of new product for fans to bring the adventures on the big screen into their homes. The Transformers: The Last Knight premier edition deluxe figure assortment features a lineup of highly articulated, 5.5-inch-scale figures of fan-favourite Autobot and Decepticon characters. One of the latest figures in the premier edition deluxe figure assortment is the Autobot Cogman, with series antagonists Megatron and Skullitron also joining in. In the explosive…

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Event News 

BLE shortlisted for AEO Excellence Award

Reading Time: 2 minutes Post Views: 3,270 Brand Licensing Europe (BLE), the largest licensing event in Europe, has been shortlisted for an AEO Excellence Award. The AEO Awards represent the best that the events industry has to offer and will showcase the achievements from within the industry. The winners will be unveiled on June 16 at the Grosvenor House in London. BLE has been shortlisted in the Best U.K. Trade show over 2,000 sq. m. category. “We are genuinely thrilled to be shortlisted for an AEO Excellence Award,” says Anna Knight, brand director, BLE.…

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Event News 

186 exhibitors confirm their participation in Brand Licensing Europe

Reading Time: 2 minutes Post Views: 2,105 With just under five months left for the Brand Licensing Europe to take place, the show’s organisers have announced that 186 exhibitors have already confirmed their participation. The number includes 22 first timers. This year, it will take place from 10-12 October 2017 at Olympia London. “We’re delighted to welcome all 22 new exhibitors to BLE 2017, especially as they represent such a wide spectrum of industry, from pre-school to visitor attractions, and from top flight sporting brands, to globally-known TV production companies,” commented Anna Knight, Brand…

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