Freaky Friday – 5 Indian Sports star who stepped into licensing world

Reading Time: 3 minutes Post Views: 4,914 In a country like India where there is diversity of cultures, what unites us is Sports. Sport like Cricket has become a religion for people. But it’s not just cricket what unites us, we are beyond cricket. And we did prove that when our girls shined in Rio Olympics with winning medals and certainly our hearts too! The sports market is built in large part on a solid base of core fans.  The emotion that keeps fans attached to a team is a powerful sales driver and…

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