Merchandise Licensing 

Hectic full-scale licensing and merchandising programming before Justice League hits the screen

Reading Time: 2 minutes Post Views: 3,586 Though the release of Justice League is four months away, the world will still be able to rely on the Justice League, thanks to a full-scale licensing and merchandising programme for the movie courtesy of DC Entertainment and Warner Bros. Consumer Products (WBCP). WBCP has partnered with toy manufacturers like Mattel, The Lego Group, Rubie’s Costumes, Funko, Jakks Pacific, Hot Toys, Kotobukiya, Bioworld, Under Armour and Converse, as well as a retailer lineup that includes Walmart, Target, Toys ‘R’ Us, Amazon, GAP, Hot Topic and Party City…

Read More
Publishing 

Simon & Schuster renews publishing deal for Daniel Tiger’s Neighborhood

Reading Time: < 1 minute Post Views: 3,432 Simon & Schuster has renewed its master publishing deal for The Fred Rogers Company’s Daniel Tiger’s Neighborhood until 2022. The animated series is co-produced by New York’s Out of the Blue and Toronto’s 9 Story Media Group. The deal was brokered by Out of the Blue Enterprises. The particular licensing agent has also signed new licensing partners including Party City (party supplies) and Hallmark (Christmas ornaments) that will begin rolling out products this fall. Other new licenses include Church & Dwight Co. (toothbrush and orajel toothpaste, fall…

Read More
Movie Licensing 

Disney throws open Star Wars-themed retail sales

Reading Time: 2 minutes Post Views: 3,958   Yesterday, Disney threw open a number of Star Wars-themed retail sale promotions and merchandise in honor of Star Wars Day which is celebrated annually on May 4. Those retailers and licensees celebrating the holiday with sales and merchandise are: Hallmark is offering 25 percent off select Star Wars gifts with the purchase of $15 or more. It is also offering a free limited edition three-piece pin set. Bioworld has unveiled its new collection of themed backpacks, bags and headwear. PoZu has launched a new line of co-branded footwear featuring BB-8, Chewbacca…

Read More
Movie Licensing 

Jack up in licensing programme of The Emoji Movie

Reading Time: < 1 minute Post Views: 6,302     Sony Pictures Animations’ The Emoji Movie continues to grow with J&M Brands introducing a number of partners covering all categories, the licensing programme  With having got a great response already from both retailers and licensees, this blockbuster movie is receiving massive interest. “We’ve been overwhelmed by the interest for The Emoji Movie,” said Jannienke Mulder, Owner and MD of J&M Brands. “In just a short amount of time we’ve signed many licensees for a wide range of products, and we are more than exited to work with all…

Read More
Merchandise Licensing Toy Licensing 

Warner Bros., DC Entertainment in a licensing agreement

Reading Time: < 1 minute Post Views: 3,331 As the release of the Wonder Woman film on June 2 nears, Warner Bros. Consumer Products (WBCP) and DC Entertainment have got into a global licensing agreement to promote the heroine’s first solo feature film. This activity has materialised into a first-to-market deal with global toy partner Mattel and Walmart that includes an exclusive two-pack doll set featuring Wonder Woman and her ally Steve Trevor. Other film-inspired dolls and role-play toys can be exclusively seen on the shelves of Walmart stores till April 28. Soon after the period ends, the…

Read More
%d bloggers like this: