After Chhota Bheem, Adlabs Imagica to offer ‘House of Stars’ rides

Reading Time: 2 minutes Post Views: 8,511 After Chhota Bheem, Adlabs-run theme park Imagica has partnered up with a 3D technology firm to launch the House of Stars. The move has been taken to boost both footfalls and merchandise revenue. The country’s first and the only theme-park designed on the lines of Universal Studio of Hollywood, had Rs 20 crore of its Rs 256 crore revenue coming in from merchandise sales in FY17, taking its total ancillary sales, including food and beverages, at 30 per cent of the total income. From May 8, Imagica…

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